Revolutionizing Mobile: Apple Unveils the Game-Changing iPhone 16 Pro and iPhone 16 Pro Max
- Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence, a larger display size, new creative capabilities with innovative pro camera features, and stunning...
- Apple Intelligence brings powerful generative models built by Apple to iPhone as an easy-to-use personal intelligence system that understands your personal context and delivers useful, relevant intelligence while...
- Camera Control harnesses visual intelligence and brings a fast, intuitive way to easily interact with the advanced camera system.
Apple Unveils iPhone 16 Pro and iPhone 16 Pro Max
Apple today introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence, a larger display size, new creative capabilities with innovative pro camera features, and stunning graphics for immersive gaming, all powered by the A18 Pro chip.
Apple Intelligence
Apple Intelligence brings powerful generative models built by Apple to iPhone as an easy-to-use personal intelligence system that understands your personal context and delivers useful, relevant intelligence while protecting your privacy.
Camera Control
Camera Control harnesses visual intelligence and brings a fast, intuitive way to easily interact with the advanced camera system. The new Pro models feature a new 48MP Fusion camera with a faster quad-pixel sensor for 4K 120fps Dolby Vision video capture, the highest resolution and frame rate ever available on iPhone.
Design and Display
The new Pro lineup features larger displays with the slimmest borders of any Apple product. iPhone 16 Pro and iPhone 16 Pro Max feature 6.3-inch and 6.9-inch displays, the largest displays ever on an iPhone. Beautiful Super Retina XDR displays with Always-On Display and ProMotion technology give users the power to do more.
Performance and Power Efficiency
The new A18 Pro chip is designed with industry-leading compute power to power Apple Intelligence, ushering in a new era of pro performance. Built with second-generation 3-nanometer technology and a new architecture with smaller, faster transistors, the A18 Pro delivers exceptional efficiency.
Enhanced Safety and Communication Features
The iPhone 16 Pro lineup introduces innovative ways to stay connected and delivers enhanced safety features to prepare for the unexpected. Breakthrough technology, similar to Emergency SOS via satellite, allows users to connect to the nearest satellite to send and receive texts, emojis and Tapbacks via iMessage and SMS, even when they’re out of cellular or Wi-Fi range.
Environmental Impact
iPhone 16 Pro and iPhone 16 Pro Max are designed with the environment in mind. As part of Apple 2030, an ambitious goal to be carbon neutral across Apple’s entire carbon footprint by 2030, Apple is prioritizing renewable electricity for manufacturing and investing in wind and solar projects around the world to support the electricity used to charge all Apple products, including the iPhone 16 lineup.
Pricing and Availability
The iPhone 16 Pro and iPhone 16 Pro Max are available in Black Titanium, Natural Titanium, White Titanium and Desert Titanium finishes and in 128GB, 256GB, 512GB and 1TB storage capacities. Pricing starts at 159,800 yen (tax included) for the iPhone 16 Pro and 189,800 yen (tax included) for the iPhone 16 Pro Max.
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud and Apple TV+.