Revolutionizing Stock Market Insights: ‘Finite’ Secures 7 Billion Won in Series A Funding for Real-Time Supply and Demand Analysis
B2B SaaS fintech company Finite announced on the 25th that it had attracted 7 billion won in Series A investment. Stonebridge Ventures and IBK Industrial Bank of Korea participated in this investment.
Pinit has developed a ‘Power Map’ solution that analyzes and provides real-time supply and demand information by subject (foreigners, institutions) that was previously provided after the fact with high accuracy based on deep learning technology. Through this, it is a tech company that develops and supplies various useful stock-related contents (purchase intensity, large transactions, related supply and demand, supply and demand capture, etc.) to individual investors.
The Power Map solution also provides a variety of stock-related information (supply and demand themes, supply and demand status, etc.) periodically during the day, allowing individual investors to directly discover stocks and establish trading strategies, ultimately forming trading habits.
Pinit was founded in 2019 by two professors who are experts in financial big data and deep learning. CEOs Choi Jae-hyun and Park Je-won are experts with practical experience in developing and operating HFT (High Frequency Trading) solutions using DMA (Direct Market Access) of securities companies in the past. Based on their high level of understanding of securities companies and customers, they developed the Power Map solution, a differentiated service.
Based on the high accuracy of the PowerMap service, Finite has secured the effectiveness of the solution and references, and has achieved stable sales by signing partnership contracts with many major domestic securities companies within 3 years of its establishment. The deep learning-based supply and demand analysis solution developed by Finite can be expanded to various asset transaction markets, and has completed the development of PowerMapUS, a real-time supply and demand analysis solution for the U.S. stock market, and has begun full-scale service this year.
PowermapUS analyzes the supply and demand of the US stock market, which is most popular among the so-called West Coast ants, and provides various contents, so the introduction of PowermapUS to existing domestic securities companies is rapidly increasing. Partnership agreements have been signed with IBKR, an online brokerage in the US, and three securities platform companies, and development work is underway to supply solutions. Sales growth is expected to accelerate based on the secured customers from 2025 after the free trial service from the second half of 2024.
Based on its differentiated technological prowess, Pinit is one of the few domestic fintech companies to have entered the global market. Based on its visible performance in the U.S. market, it plans to expand its services to various countries and assets, including Japan.
Kim Soo-jin, managing director of Stonebridge Ventures, which led this investment, stated, “In an environment where individual investors are taking up an absolutely high proportion of trading frequency and trading amount in the stock market, we have verified through domestic clients that Finite is highly useful for stock trading by providing individual investors with information related to supply and demand that is suitable for day trading.” She added, “Even in the U.S. stock market where day trading information is lacking, with the number of individual investors on the rise, we judged that Finite has great potential to quickly penetrate the niche market and grow by securing additional revenue sources and securing solutions that meet the needs of securities firms that need to secure individual clients.”
Choi Jae-hyun and Park Je-won, CEOs of Finite, stated, “Finite will not stop at solutions related to AI-based stock data analysis, but will expand its business areas to various fields where AI data analysis is possible, such as derivatives and cryptocurrencies, starting in 2025.” They also expressed their ambition to “launch a stock-based generative AI service in 2025 and grow into the global number one company in the field.”