Revolutionizing the Future: Malanshan Cultural and Creative Park Unveils Vision for a Tech-Infused Cultural Hub

Qing Lixin: Create a demonstration highland for the integration of culture and technology with Malanshan Cultural and Creative Park as the core丨Focus on the press conference of the 7th Plenary Session of the 12th Provincial Party Committee

Hunan Daily News, September 27 (All Media Reporter Huang Han) On the 27th, at the press conference of the 7th Plenary Session of the 12th Provincial Party Committee, Qing Lixin, deputy director of the Propaganda Department of the Provincial Party Committee in charge of daily work, answered reporters’ questions and focused on The achievements made by our province in exploring effective mechanisms for the integration of culture and science and technology and the focus of the next stage of work are summarized.

Qing Lixin introduced that Hunan is actively exploring effective mechanisms for the integration of culture and technology, and through technological empowerment, it can make cultural tourism “hot”, cultural heritage “alive”, cultural creation “trendy” and cultural parks “risen” . For example, at the Third Hunan Tourism Development Conference held in Hengyang last week, the mascot “Huo Chuquan” interacted with the audience in the form of an AI digital human, creating a digital and intelligent audio-visual feast through virtual technology. Malanshan Cultural and Creative Park has become a highland for the development of the audio and video industry, gathering more than 61,000 cultural creative and technological R&D talents.

Qing Lixin introduced that Hunan will use the Malanshan Cultural and Creative Park as the core to create a demonstration highland for the integration of culture and science and technology. Focus on five aspects:

The first is to strengthen scientific and technological strength in the cultural field.Optimize the major cultural science and technology innovation mechanism, create a national key laboratory in the field of integration of culture and science and technology; build a cultural science and technology university and an institute for advanced studies, strengthen cooperation with domestic first-class scientific research institutions, and build a cutting-edge technology research and development pioneer zone in the cultural field.

The second is to cultivate and develop new cultural formats.Accelerate the development of audio and video, animation industry, content e-commerce, digital publishing, digital performing arts and other cultural industries; improve and improve the audio and video industry chain, and create a national advanced manufacturing industry cluster in the field of audio and video equipment.

The third is to promote the digital protection and utilization of cultural heritage.Deeply implement the cultural relics digitization project, build a digital cultural and museum platform, integrate cultural and museum resources, link domestic and foreign collections of cultural relics, and build a cultural and museum IP incubation, display and exchange platform.

The fourth is to build an international communication system with Hunan characteristics. Implement the “Mango Going Overseas” operation and the “Doubling Plan” of the Mango TV International APP, jointly build the Malanshan Translation and Duplication Center with China International Publishing Group and iFlytek, implement the “Hunan Culture Goes to the World” plan, and make Hunan culture “Hunan” spread thousands of miles .

The fifth is to strengthen policy guarantee support.Hunan has been listed as a key inspection target for the domestic online game territorial management pilot. It will deepen the reform to facilitate the approval of film, television dramas, micro-short plays, etc., establish the Malanshan Cultural Industry Investment Fund, and introduce animation and game industry support policies to attract global cultural and technological enterprises. Hunan innovation and entrepreneurship.

Photo/Photo by Hunan Daily all-media reporter Gu Pengbo and Li Jian

Editor: Xu Kaiqi

First trial: Su Li

Second trial: Tang Ting

Third trial: Meng Zhijun

Source: Hunan Daily·New Hunan Client

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