2024 China International Fair for Trade in Services: A State-of-the-Art Press Center

The 2024 China International Fair for Trade in Services is set to take place on September 12, and the press center, located in the National Convention Center, has been unveiled. The press center has been designed to provide a comfortable and convenient working environment for media professionals, with a range of innovative features and services.

Renovation Completed in 5 Days

The press center was renovated in just 5 days, with a partial reuse method adopted to quickly complete the transformation of the exhibition hall. The construction of the press center was comprehensively considered to ensure that the transition task could be completed within the tight timeframe.

Landscape Design and Visual Identity

The landscape design of the press center features the iconic blue and yellow colors of the CIFTIS, showcasing a simple yet elegant international style. The dynamic main visual design highlights the characteristics of the “dual venues” of the National Convention Center and Shougang Park. The main landscape on the first floor is based on the creative concept of connecting the world with service trade, incorporating elements such as the CIFTIS mascot “Fuyan” and the Rainbow Bridge.

Professional Services and Facilities

The press center offers a range of professional services and facilities, including:

• Interview area with basic interview rooms and studios, as well as upgraded single-sided live broadcast reporting points equipped with AI human-computer interaction systems.
• Media convergence lighting workstation that provides effective fill light for reporters through voice control.
• Customized creative posters for 34 provinces, autonomous regions, and municipalities across the country, integrating local specialties, customs, and construction achievements into the landscape creation.
• Media restaurant and tea break service, including cakes, fruits, and tea drinks.
• Robot coffee grinder that can make a cup of coffee in just 50 seconds.
• Public reading space equipped with tablet computers and multimedia terminals to display integrated media products and official publications.

Functional Areas

The press center is divided into functional areas, including:

• Comprehensive service area with a comprehensive service desk, information desk, reading area, and more.
• Media public work area with 138 journalist workstations, providing plug-and-play high-speed network interfaces, international standard power interfaces, and wired or wireless simultaneous interpretation systems.
• Media dedicated work area, press release area, radio and television technical service area, interview area, media catering and tea break area.

Accessibility and Technology

The press center is designed to be accessible and user-friendly, with features such as:

• High-speed network interfaces and international standard power interfaces.
• Wired or wireless simultaneous interpretation systems.
• Large LED screen that can broadcast public signals, conference information, and service information in real time.