Ric Flair Reveals Late Son Reid Sold Rolex for Heroin
- Ric Flair revealed a harrowing personal story during an appearance on Roman Sharf's Dual Time Podcast.
- Flair spoke about the origins of his personal affinity for Rolex watches.
- However, that appreciation for luxury timepieces later intertwined with tragedy within the family.
Ric Flair revealed a harrowing personal story during an appearance on Roman Sharf’s Dual Time Podcast. He detailed how his late son Reid struggled with a severe heroin addiction and traded a family heirloom to fuel the disease.
A Wrestling Icon’s Personal Loss
Flair spoke about the origins of his personal affinity for Rolex watches. He explained that his collection began when he wanted to buy a special holiday gift for his father. He purchased a gold and silver model that created a memorable bonding moment between the two close friends.
Tragedy Intertwined With Luxury
However, that appreciation for luxury timepieces later intertwined with tragedy within the family. Flair recalled that his youngest son, Reid, who passed away due to an opioid overdose in 2013, held a deep affection for his grandparents and was considered their favorite grandchild.
According to Flair on the Dual Time Podcast, Reid repeatedly asked to wear his grandfather’s Rolex, describing it as the wrestler’s most prized possession. After persistent requests, Flair eventually relented and let him wear it, a moment he now recognizes as a sign of deeper trouble.
The Sale and a Failed Recovery Effort
Flair stated that Reid ultimately sold the family heirloom to buy heroin. Flair added that a retired police officer friend attempted to use personal connections to track down the watch, but the family was never able to recover it.
Roman Sharf’s Dual Time Podcast
Dad, let me wear grandpa’s Rolex! Jesus, honey, that’s the most prized possession I have, you know. And finally he talked me into it. And he – this is what told me there was something really wrong – he sold it to buy heroin.
Life Beyond the Spotlight
Meanwhile, Charlotte Flair has carved out a major role for herself among the women competing in WWE, nearly matching her father’s record of 16 world championships.

Reid Flair entered the industry alongside his brother David before his fatal overdose in 2013.
