Rogue Keg Upends Wedding: Bud Light Super Bowl Ad
- Bud Light is bringing the party to Super Bowl 60 with a 60-second commercial featuring rapper Post Malone, comedian Shane Gillis, and NFL legend Peyton Manning.
- The scene unfolds on a scenic cliffside where the keg tumbles down a hill,followed by the entire wedding party.
- "I haven't been to too many weddings, but this was one I definitely couldn't miss!" said Post Malone, a Bud Light spokesperson for nearly a decade.
Bud Light Reunites Stars for Super Bowl 60 Commercial
Bud Light is bringing the party to Super Bowl 60 with a 60-second commercial featuring rapper Post Malone, comedian Shane Gillis, and NFL legend Peyton Manning. The ad, titled “Keg” and created by Anomaly, depicts the trio’s chaotic attempt to save a runaway Bud Light keg following a wedding reception.
The scene unfolds on a scenic cliffside where the keg tumbles down a hill,followed by the entire wedding party. Set to Whitney houston’s “I Will Always Love You,” guests tumble and tuxedos are ruined in the pursuit of the precious cargo – which ultimately lands safely for Gillis to tap for the thirsty crowd.
“I haven’t been to too many weddings, but this was one I definitely couldn’t miss!” said Post Malone, a Bud Light spokesperson for nearly a decade. “It’s always a party on set with Bud Light, and I was stoked to reunite with my boys and return for my fifth Super Bowl commercial with Bud Light.”
Bud Light previewed the commercial with teaser ads showing how the stars arrived at the wedding:
Rollin’ into #SBLX like pic.twitter.com/h8CtdDSEOa
– Bud Light (@budlight) January 21, 2026
Gillis also recently appeared in a promotional crossover for the 2026 Milano Cortina Winter Olympics, jumping over while snowboarder Shaun White saluted him with a Bud Light.
Fans can also enjoy special offers. Bud Light is offering $60 off kegs for Super bowl 60, available here. The brand will also drop hundreds of kegs at the stadiums of the competing teams – the Seattle Seahawks’ Lumen Field and the New England Patriots’ Gillette Stadium - with a chance to win Big Game tickets.
Post Malone will perform a special concert in San Francisco on February 6 during Super Bowl weekend.
Anheuser-Busch, Bud Light’s parent company, is the largest advertiser in Super Bowl 60, with a total of 2.5 minutes of airtime across Bud Light, Michelob Ultra, and Budweiser, which is celebrating its 150th anniversary.
“As the official beer sponsor of the NFL for over 20 years, creating an iconic Super Bowl campaign is an opportunity we don’t take lightly,” said Todd Allen, SVP of marketing for Bud Light. “This year, our ‘Keg’ TVC and overall plan is set to create a memorable Super Bowl LX weekend for NFL fans across the country.”
Super Bowl 60 will air on February 8 on NBC, Peacock, and Telemundo. Ads for the game sold out in late August.