Rokid AR Glasses: Global Launch on AliExpress – 618 Sale
- Chinese augmented reality (AR) glasses maker Rokid will launch its latest AR Spatial eyewear globally through Alibaba Group Holding’s AliExpress e-commerce platform.
- The Hangzhou-based company plans to debut the augmented reality glasses overseas on June 16 during the AliExpress 618 summer sale.
- The AR spatial frames weigh 75 grams.Powering the glasses requires a portable hub containing a battery and a Qualcomm chip for spatial computing.
Rokid is making waves, launching it’s AR Spatial glasses globally via AliExpress, and offering a tempting discount during the 618 summer sale! Get ready to explore the future of augmented reality; these innovative glasses weigh a mere 75 grams and simulate a massive 300-inch screen. This strategic move by Rokid,supported by Alibaba‘s BigSave program,indicates a solid push into overseas markets. News Directory 3 highlights this exciting collaboration and the exclusive price cut, bringing the cost down to $568. The glasses feature spatial computing capabilities—allowing users to view three virtual desktops side-by-side. Discover what’s next for Rokid and the exciting possibilities of AR tech.
Rokid Launches AR Spatial Glasses Globally via Alibaba’s AliExpress
Updated June 07, 2025
Chinese augmented reality (AR) glasses maker Rokid will launch its latest AR Spatial eyewear globally through Alibaba Group Holding’s AliExpress e-commerce platform. The move signifies the company’s push into overseas markets amid increasing industry competition.
The Hangzhou-based company plans to debut the augmented reality glasses overseas on June 16 during the AliExpress 618 summer sale. Rokid will leverage Alibaba’s “BigSave” program to offer a limited-time discount, reducing the price to $568, nearly $100 off the regular price, the company announced thursday. Alibaba owns the Post.
The AR spatial frames weigh 75 grams.Powering the glasses requires a portable hub containing a battery and a Qualcomm chip for spatial computing. the device allows users to view three desktops side-by-side and features a “cinema mode,” simulating a 300-inch screen experience.
The partnership includes Rokid opening an official store on AliExpress. It joins other Chinese tech brands in the BigSave initiative, including robotics maker Unitree, consumer electronics firm Anker, Labubu retailer Pop Mart, computer maker Lenovo Group, and smartphone giant Xiaomi. Alibaba reports the program, launched last year, aims to help 1,000 brands exceed $1 million in overseas sales this year.
“chinese brands going global often face challenges such as low brand awareness and high marketing costs,” Shao Huaqiang,international business head at Rokid,said.
What’s next
Rokid’s global launch via AliExpress marks a important step in expanding its market presence and reaching international consumers interested in augmented reality technology and spatial computing.