Mr Phonsaeng Saebe, Managing Director of Royal Plus Public Firm Restricted (PLUS), disclosed that the pattern of working outcomes of the 2nd quarter of 2024 is predicted to have good progress as it’s the excessive season of the enterprise throughout the first quarter of the previous The corporate has launched a brand new product , a 100% coconut water drink, beneath the corporate model “COCO ROYAL” to assist the ever rising market. You will notice clear gross sales from the second quarter of this 12 months onwards.
Together with a brand new Aseptic PET manufacturing line for manufacturing and export. Gross sales have already been generated within the final 1Q24, the place Aseptic PET machines have a excessive manufacturing capability of 48,000 bottles per hour. Increasing the preliminary manufacturing capability to 150 million bottles per 12 months, which might assist excessive buyer demand, will permit PLUS to drive new excessive income progress of greater than 40-50% this 12 months.
For this 12 months’s advertising and marketing technique, PLUS will improve model consciousness (Model Consciousness) from the home market. The corporate has plans for on-line advertising and marketing. and influencer advertising and marketing Together with a larger give attention to distributing merchandise to fashionable commerce throughout the nation. Making the corporate’s merchandise within the eyes of shoppers as one of many selections. Abroad market There can be common cubicles at main home and overseas occasions, equivalent to THAIFEX Anuga Asia held in Could yearly, Foodex Japan held in Japan, SIAL held in France and China and the Gulfood occasion held within the United Arab Emirates, and so forth.
This 12 months, ROYAL PLUS is getting ready to prepare an occasion at ThaiFex Anuga Asia 2024, Asia’s main meals and beverage exhibition. Carrying a military of high quality merchandise Lead the workforce with Coco Royal model coconut milk, the flagship product that has lengthy constructed a fame for PLUS. Able to introduce a brand new product, 100% coconut water in PET bottles, to fulfill buyer wants as comprehensively as potential. Create a brand new expertise for guests with a special and distinctive style.
“This 12 months, we’ll improve our advertising and marketing and gross sales methods by focusing extra on Model Personal PLUS by reaching prospects by on-line advertising and marketing together with offline or O2O occasions by going to cubicles at varied gala’s. domestically and overseas repeatedly all year long to create model consciousness and improve new goal teams Along with repeatedly creating robust gross sales As well as, now we have a gross sales workforce that works proactively. and overlaying all 7 areas, learning and contemplating the variations in prospects To launch merchandise to fulfill buyer wants as a lot as potential In addition to giving significance to growing and updating certificates to fulfill worldwide requirements,” mentioned Mr Phon Saeng .
As for the corporate’s PET bottle merchandise, there are 2 product teams: 1. 100% coconut water, the primary model “COCO ROYAL” will develop considerably in Asia, particularly the Chinese language market this 12 months, and a couple of. Drinks fruit juice blended with coconut jelly, the model “MABU COCO” grows properly in Europe, Asia and the Center East. with excessive shopper demand The corporate focuses on offering high quality merchandise to shoppers with high quality management from our personal manufacturing plant in 2024, the corporate targets gross sales from the brand new PET bottle packaging manufacturing line with a share of round 21-24% of complete gross sales this 12 months
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