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Coca-cola HBC ItaliaS Nogara Plant to Support Milan Cortina 2026 Olympic adn Paralympic Winter Games
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Published September 20, 2025, at 20:52:08. Updated as needed to remain evergreen.
Coca-Cola HBC Italia’s Nogara plant in Veneto, Italy, will serve as a key production hub for beverages during the Milan Cortina 2026 Olympic and Paralympic Winter Games. The facility, the largest Coca-Cola production site in Italy and one of the largest in Europe, will supply drinks to Olympic villages, athlete venues, and public spaces throughout the event. This commitment builds on a long-standing partnership between The Coca-Cola Company and the Olympic Movement, dating back to 1928.
Nogara Plant: A Legacy of Production and Partnership
The Nogara plant is celebrating its 50th anniversary in 2025, marking a half-century of beverage production. According to a report by Adnkronos, the celebration event included prominent Italian political and business leaders, including Lorenzo Fontana, president of the Chamber of Deputies, and Matteo Salvini, Deputy Prime Minister and Minister of Infrastructure and Transport adnkronos. The plant’s significant production capacity makes it ideally suited to meet the demands of a large-scale event like the Olympic Winter Games.
Naya Kalloraki, Chief Operating Officer of Coca-Cola HBC, and Miles Karemacher, General Manager, were also present at the anniversary event, underscoring the company’s commitment to the Italian market and the Nogara facility. The plant’s role in supplying the Milan Cortina 2026 games is a testament to its operational capabilities and strategic importance within Coca-Cola HBC’s network.
Olympic Torch Relay to Pass Through Nogara
Beyond beverage supply, the Nogara plant will also be a stop on the Olympic torch relay route. This symbolic passage will provide an possibility to celebrate the games and engage with the local community. The inclusion of the plant in the torch relay highlights the broader impact of the Milan Cortina 2026 games on the Veneto region and its industries.
Coca-Cola and the Olympic Movement: A 98-Year Partnership
The Coca-Cola Company’s support for the Olympic movement dates back to the 1928 Amsterdam Games, making it the longest-continuous partner of the Olympic Games international Olympic Committee. This enduring partnership has evolved over the decades, encompassing sponsorship, marketing initiatives, and a commitment to supporting athletes and the Olympic ideals. The Milan Cortina 2026 games represent