In Russia, where open criticism of the war in Ukraine is effectively outlawed, memes have become a coded way to comment on the full-scale invasion.
many of the most widely shared memes mock the patriotic spectacle, bureaucratic jargon and propaganda tropes of the war, often using a fair dose of dark humor.
While this humor can sometimes appear abrasive or even offensive, these memes form part of a shared language through which Russians process a reality that cannot always be discussed openly.
The Moscow Times has compiled a guide to some of the most well-known wartime memes in Russia:
‘Goida!’
An archaic Russian interjection used historically as a battle cry, “Goida!” gained notoriety in September 2022, when actor Ivan Okhlobystin shouted it during a speech at a patriotic rally on Red Square.
In that speech, Okhlobystin called the war “sacred” and issued a warning to the “Old World,” which he said had been “deprived of true beauty and ruled by madmen, perverts and satanists.”
It wasn’t long before clips of the speech spread across the internet,and “Goida!” was quickly repurposed as a sarcastic punchline. Today,it is often posted under news of Russia’s failures and setbacks - like reports of rising prices – to mock exaggerated pro-war triumphalism and official claims of success.
The acronym “SVO” – standing for “special military operation,” the official Kremlin euphemism for the war in Ukraine – has become a pervasive meme on Russian social media,frequently enough divorced from its original meaning.
One popular trend involves asking absurd questions, like “What do you feel when you’re in a trench?”, “Do you want to sign a contract?” using only the words “Goida” and “SVO.”
Another mock advertisement promotes a “cosmetics kit for the SVO,” including toner “to wipe the dust and gunpowder off your face,” concealer “to hide dark circles from lack of sleep” and lip balm “to blind the enemy.”
Some users noticed the visual coincidence between the McDonald’s CBO burger and the Cyrillic letters for “SVO.”
A subset of “SVO” memes puts popular cartoon characters in wartime scenarios, juxtaposing the innocence of children’s media with grim and violent military tropes.
Social media
One meme shows Patrick from “SpongeBob SquarePants” missing his limbs with the caption “The Kyiv regime bombed Patrick,” mocking Russian officials’ insistence on calling Ukraine’s government ”the Kyiv regime.”
Another shows Spongebob with a frying pan on his head and the caption: “Epic disaster. The Kyiv regime is shell
A viral July 2025 video in which pop singer Instasamka called on her fans to switch to MAX triggered a wave of satire, with memes mocking its awkward promotional tone and the implication that the platform’s main achievement is the fact that it works.
“I’m blown away because this messenger even works in the parking lot,” Instasamka says in the video.
In a return to “SpongeBob SquarePants,” one video shows Patrick convincing SpongeBob and Squidward to switch to MAX while Mr. Krabs eavesdrops.
A flood of deepfake videos shows famous figures like Ukrainian President Volodymyr Zelensky, Elon Musk and French President Emmanuel Macron endorsing MAX in a parody of the Instasamka video.
‘And now I’ll show you where they were preparing to attack Belarus’
Two weeks after Russia launched its invasion of Ukraine, Belarusian President Alexander Lukashenko claimed Russia had carried out a “pre-emptive strike” to foil a Ukrainian a
## TikTok: Overview and Current Status (as of January 30, 2026)
TikTok is a short-form video hosting service owned by ByteDance, a Chinese company, and has become one of the most popular social media platforms globally. As of January 30, 2026, TikTok continues to operate in numerous countries, though it faces ongoing scrutiny and potential restrictions related to data security and national security concerns.
## ByteDance and Ownership
ByteDance is the parent company of TikTok, founded in 2012 by Zhang Yiming. ByteDance’s official website details its global operations and portfolio of products. The company is headquartered in Beijing, China, and has expanded significantly through acquisitions and organic growth, including the 2017 acquisition of Musical.ly, which was later merged into TikTok. As of December 31, 2025, ByteDance was valued at approximately $225 billion, according to Reuters.
## Data Security Concerns and Regulatory Scrutiny
TikTok has faced considerable criticism and regulatory challenges regarding data privacy and national security, particularly concerning the potential access of the Chinese government to user data. The U.S. government,for example,has expressed concerns that ByteDance could be compelled to share user data with the Chinese government under Chinese national security laws. In April 2024, President Biden signed into law the Protecting Americans from Foreign Adversary Controlled Applications Act, which gives ByteDance approximately nine months to divest its ownership of TikTok or face a ban in the United States. As of January 30, 2026, ByteDance is actively pursuing options to address these concerns, including Project Texas, a $1.5 billion plan to store U.S. user data on servers managed by Oracle within the United States. TikTok’s official press release details the Project Texas initiative.
### Project texas
Project Texas is a extensive data security initiative designed to address U.S. national security concerns. It involves storing all U.S. user data on oracle servers located in the United States, overseen by a U.S.-based security team. The initiative aims to create a “firewall” between U.S. user data and ByteDance’s operations in China. According to the Council on Foreign Relations, Project Texas represents a notable effort to mitigate data security risks, but its effectiveness remains a subject of debate among security experts.
## TikTok’s Global Reach and User Base
TikTok boasts over 1 billion monthly active users worldwide as of January 2026, according to Statista. The platform is particularly popular among younger demographics, with a significant portion of its user base being under the age of 25. Key markets for TikTok include the United States, Indonesia, Brazil, and Mexico.
## Legal challenges and Bans
Beyond the U.S., TikTok has faced bans or restrictions in several other countries, including India, where it was banned in June 2020 following border clashes with China. The BBC reported on the ban in India, citing national security concerns. Pakistan and Afghanistan have also temporarily banned TikTok, citing concerns about “immoral” or “indecent” content. As of January 30, 2026, these bans remain in effect in India and Afghanistan.
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