IT·Science
Posted 2024.05.06 16:37 Modified 2024.05.06 16:37 Earth C2
Samjin Pharmaceutical’s representative brand, antipyretic analgesic Geborin Tablet, won first prize in the painkillers category at the “2024 Brand Customer Loyalty Awards”. Since 2016, the Geborin brand has ranked first in customer loyalty for 9 consecutive years.
Samjin Pharmaceutical’s Geborin tablet, which celebrates its 45th anniversary this year, is Korea’s representative painkiller effective against headaches, toothaches and sore throats. With the slogan “Korean fast-acting headache medicine,” the Geborin brand has expanded its line of pain-specific products to meet consumer needs. Representative examples include single-ingredient antipyretic analgesic paracetamol “Geborin V Tablets”, “Geborin Soft Soft Capsule”, a specialized analgesic for menstrual pain, and “Geborin Relax Soft Capsule”, which is a combination of magnesium to relieve muscle pain and stiffness of the shoulders. .
Last year the Geborin brand also expanded communication with customers by participating in music festivals such as Beautiful Mint Life and Pentaport Rock Festival. This year we will carry out marketing activities such as banner advertising on the mobile scoreboard of the Jamsil baseball stadium and radio app advertising of three terrestrial broadcasters. Choi Yong-ju, CEO of Samjin Pharmaceutical, said: “We will make every effort to reward consumers with high-quality medicines for healthy living.”
Reporter Shin Jeong-eun newyearis@hankyung.com
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