SAMSONITE LAUNCHES “DESTINATION: A VOYAGE THROUGH TIME” EXHIBITION
Samsonite, a renowned luggage brand, has announced its latest event, “Samsonite’s Destination: A Voyage Through Time.” This exhibition comes after the travel industry faced a significant halt due to the COVID-19 pandemic, and is set to take place at Gallery 72-13 in Singapore. The event will showcase the brand’s evolution from its inception to the present day, highlighting iconic bag designs and the strengths of Samsonite products.
Exhibition Highlights
- The “Zero Gravity” zone will feature the lightness of the Attrix and C-Lite luggage models, emphasizing the brand’s innovative materials.
- The “Discover Resilience” zone will demonstrate the durability of Samsonite bags, with interactive displays allowing visitors to test the strength of the products first-hand.
- In the “Abstract Landscapes” zone, visitors will have the opportunity to test special wheels designed to glide effortlessly on various surfaces.
Moreover, the brand will unveil three new bag models set for release in 2024, including the Evo Z, New Streamlite, and SBL Major-Lite. These new designs promise to combine vintage inspiration with contemporary functionality, catering to the needs of modern travelers.
Celebrity Endorsement
The event is expected to draw high-profile guests, including influencers, artists, and celebrities such as Jeffrey Ngai, Ayaka Miyo Shi, Kiwi Lee Han, Lee Dong Wook, and Nadech Kugimiya. Speaking to GQ, Nadech and Yaya-Urasaya Se expressed their pride in participating in the event and lauded the brand’s history and future technological advancements.
Future Prospects
While the event is scheduled for the end of the year, Samsonite has teased that it will serve as a precursor to upcoming projects in 2024. The brand is set to launch new luggage models with state-of-the-art features tailored to enhance the travel experience. Additionally, collaborations with other brands are in the pipeline, promising a fusion of functionality and style for global travelers and fashion enthusiasts.
Samsonite, a famous luggage brand Take advantage of the opportunity to organize a big event After having to face the crisis of the epidemic of COVID-19 Causing travel to be stopped for many years, the Samsonite’s latest event is in the form of an exhibition for visitors to be part of. Samson’s Destination: A Voyage Through Time In Gallery 72-13, Singapore The area within the event will be clearly divided into zones. Present the brand’s story from the past to the present. Visitors will be able to see the journey of the evolution of iconic bag designs each year. From the 1930s onwards, such as the Streamlite, Silhouette and Oyster were introduced, and the strengths of the Samsonite suitcase were also shown to guests. Visitors can also take part.
For one of the domains shown below the name Zero Gravity This zone showcases the lightness of the Attrix and C-Lite luggage models, made from materials that the brand has invented and developed itself. The next is the zone. Discover Resilience It stands out with its huge wheel decorations. Inside is a travel bag. Where visitors can participate by spinning the wheel. This caused the suitcase inside to roll around and make a loud noise. This part shows the strength of the bag. Even after being hit, it remains normal and does not break, clearly showing the durability of the bag. and the last zone is Abstract Landscapes which allows visitors to try dragging their luggage to test special wheels that can slide on a variety of surfaces.
In addition, at this event, the brand also launched three new bag models that will be released in 2024, including the Evo Z, a travel bag with a cool, minimalist design. This is the DNA of the New Streamlite brand, with a vintage-inspired design inspired by the brand’s bags from the 1940s and SBL Major-Lite. It is a slim but strong bag. and lightly
Come back to organize a big event. Celebrity guests will definitely attend the event. Be it influencers, artists, celebrities, and famous actors from Asia, such as Jeffrey Ngai, a singer and brand ambassador for Hong Kong brands, Ayaka Miyo Shi (Ayaka Miyoshi), a hot Japanese actress from the series Alice In The Borderlands Kiwi Lee Han, model, influencer and brand ambassadors of brands from Taiwan, Lee Dong Wook, handsome actor from the land of kimchi, and Nadech Kugimiya, who is paired with Yaya-Urasaya Se. Porbund as a representative of Thailand attending the event The two gave special interviews with GQ with “I am proud to have participated in this event. Makes you know the history of the brand since the past. to new technology that Samsonite will offer to travelers around the world in the near future,” said Nadech, and Yaya immediately added, “I really like this work. Because I’m a person who likes to travel. After seeing the exhibition I immediately felt ready to travel.”
Although the said event will be held at the end of the year. But the brand also said GQ that this time is considered a kick-off event for the brand because in 2024 the brand will have new projects Definitely giving travelers around the world something to be excited about. Be it a new model of luggage that comes with innovative developments to increase convenience for passengers. and collaborating with other brands that is sure to please travelers and fashionistas.
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