Samsung is poised to introduce a new “vivid” filter to its camera app⁣ with the upcoming OneUI 8 update, promising more striking and vibrant images. However, this enhancement comes with a meaningful caveat: every photo taken with the filter will be branded with a prominent ⁢watermark.

While Samsung’s camera⁢ app already allows users to pre-apply filters for a real-time preview of the final look, the company has recently⁤ expanded‍ these capabilities with AI-powered tools for custom filter creation. This ‍latest addition,however,represents a shift in approach,mirroring practices more commonly seen on smartphones from brands like Xiaomi and OnePlus.

What Does the Watermark Look Like?

According to tipster IceUniverse, the watermark takes the form of a “Chinese-style” border reminiscent of a Polaroid photograph. This border includes detailed camera information – settings, date, and time – alongside a clear indication that the image was captured on a Samsung Galaxy device.

Why the Controversy?

The inclusion of a watermark has sparked debate among Samsung users.While some may find the added information useful,many ⁣view it as an unwelcome branding imposition. The concern is that the watermark feels less like a ⁣feature and more like a marketing tactic, effectively “hijacking” personal photos for promotional purposes.

What Does This Mean for Samsung Users?

The oneui 8 update, and the accompanying ⁣vivid filter, is expected to roll out in the future, though a⁢ specific ⁢release⁤ date remains unknown as of August 18, 2025. Users who value a clean, unbranded ⁢aesthetic may choose to avoid the new filter altogether. The broader question remains whether Samsung will apply this watermark approach to other filters within the ⁣camera app.