Scott Greenberg: Bento Box Exec Joins Othelia Technologies
- Othelia Technologies, an Australia-based platform specializing in story design and management, is expanding its operations to Los Angeles.
- Greenberg,who left Bento Box in 2023,will oversee corporate strategy and industry partnerships.Alexandra hooven joins Othelia as a co-founder and chief growth officer, leading the Los Angeles office and...
- Founded by CEO Kate Armstrong-Smith and CTO Joe Couch in Sydney, othelia emphasizes user data ownership and control, ensuring that creative data is not repurposed for training generative...
Scott Greenberg, former Bento Box Entertainment CEO, takes the helm as executive chairman and co-founder of Othelia Technologies, signaling a major expansion to Los Angeles. Othelia, a story design and management platform, is poised to transform how narratives are developed and scaled, with a focus on bridging creative vision with collaborative tools. This strategic move includes Alexandra Hooven as co-founder and chief growth officer, alongside the upcoming beta launch of Storykeeper, Othelia’s flagship tool, designed for creators across diverse media. Greenberg will drive corporate strategy and industry partnerships,ensuring othelia’s innovative approach to intellectual property management. the platform prioritizes user data ownership, setting a new standard in the industry. News Directory 3 brings you up-to-the-minute news on tech leadership making impactful changes. Curious about how othelia will revolutionize storytelling? discover what’s next.
Othelia Technologies Expands, Names Scott Greenberg Executive Chairman
Updated June 11, 2025
Othelia Technologies, an Australia-based platform specializing in story design and management, is expanding its operations to Los Angeles. As part of this move, Scott Greenberg, former CEO of Bento Box Entertainment, has been appointed as executive chairman and co-founder. The company focuses on story-driven IP management services.
Greenberg,who left Bento Box in 2023,will oversee corporate strategy and industry partnerships.Alexandra hooven joins Othelia as a co-founder and chief growth officer, leading the Los Angeles office and managing product advancement for the U.S. and global markets. The company’s expansion aims to provide an clever digital framework for creators and producers, bridging creative vision with collaborative tools to develop and scale narratives.
Founded by CEO Kate Armstrong-Smith and CTO Joe Couch in Sydney, othelia emphasizes user data ownership and control, ensuring that creative data is not repurposed for training generative models. The company plans to launch Storykeeper, its flagship tool, in beta this fall.Storykeeper is designed for individual content creators and studio teams across film,television,social media,and gaming industries. It has undergone alpha testing with select studios and streamers.
Storykeeper’s semantic model treats narrative text as structured data, integrating key story elements like plot, characters, themes, timelines, and world rules into a secure platform. This approach allows users to track narrative connections, contradictions, and revisions, providing efficiency, real-time control, and clear visibility into their intellectual property.
Othelia has secured early investments from ALIAVIA Ventures and angel investors, including Deanne Weir and Clarence Capital Partners. The company plans to develop additional tools to manage creative data throughout production cycles, enhancing its platform for story-driven IP management.
“Throughout my career, I’ve seen first-hand how the right systems and technology can transform efficient production without compromising creativity,” Greenberg said.”Othelia gives creatives and studios the infrastructure to nurture, scale and protect the asset that audiences care about most – stories.”
Armstrong-Smith and Couch jointly stated their excitement about Storykeeper’s potential to help the industry astound audiences. Hooven added that Othelia and storykeeper aim to bring cohesion and intentionality to creative output, ensuring that stories evolve without losing meaning.
What’s next
Othelia plans to launch Storykeeper in beta this fall, with further development of tools to manage creative data throughout production cycles.