Scuderia AlphaTauri will change its name in 2024, but it is rumored that two American companies, VISA and CashApp, will act as title sponsors. The name of the new Scuderia AlphaTauri team is still hidden from the 2024 F1 entry list published for the first time by the FIA (Fédération Internationale de l’Automobile).
The publication of the F1 entry list is usually the first opportunity for the name of a new team to be announced, but sometimes, at the request of a sponsor, a team may wait in agreement with the FIA. After four seasons with AlphaTauri, they have dropped their current name and ‘Racing Bulls’ is widely known as the new option, although they have no plans to make any further announcements until next year. A new F1 entry list is usually published in February. Scuderia AlphaTauri CEO Peter Beyer has revealed the possibility of incorporating the names of two new US-based sponsors into the team’s official title. “Identity becomes general,” Bayer said. “The identity is what Toro Rosso should have been, getting closer to the Red Bull family again. But then it will come with a naming rights partner,” Bieter said of the team’s status in the United States, adding that the visibility was clearly helped. by the presence of Daniel Ricciardo, protagonist of the Netflix documentary on F1 Drive to Survive, who played a key role in attracting new consensus. “We’re on a good trajectory and we have really good traction in the U.S. right now, so we’ve been able to find these two companies that like each other,” Bayer said. “We had a great meeting with these two great new partners and they understood each other really well. We hit it off right away.” We said: “This is what usually happens. We have an FIA entry form and we have a livery presentation.” And they had an idea. They started brainstorming. But it actually scared me They have some really big ideas. They’re thinking big.” Ted Kravitz of Sky Sports F1 said the naming rights will help the team. He said the sponsor will appear at the beginning and end of the name. “It appears there is not just one sponsor team name, but two,” Kravitz said in Abu Dhabi. “Apparently it will be ‘(Sponsor A) Racing Bulls (Sponsor B)’. As Peter Beyer said, they have American sponsors. He said there are two American sponsors who have already applied to the FIA for the name and “Not denied it is Racing Bulls.” The source said two American sponsors have already applied to the FIA. These are the companies “VISA” and “CashApp”. Swiss watch brand Tudor Watches has also joined the team, and the team’s main colors will be blue and silver. Incidentally, the “Racing Bulls” name and logo are registered trademarks in the European Union, and the domain racingbulls.com was acquired by MarkMonitor, Inc. (a company providing web hosting services to Red Bull) on July 2, 2023 .
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