See Ourselves in the Mirror
- online groups are fueling a growing movement to boycott American products, driven by political discontent and a desire to support local economies.
- Members discuss which items to avoid and even suggest actions like turning American products upside down on store shelves as a form of protest.
- Ann Osland, an administrator of one such group, told DinSide that the group's formation was a direct response to the election of Donald Trump.
Anti-American Boycotts Gain Traction Online, Sparking debate
online groups are fueling a growing movement to boycott American products, driven by political discontent and a desire to support local economies. These groups, active on social media platforms, share tips and strategies for identifying and avoiding goods originating from the United States.

Members discuss which items to avoid and even suggest actions like turning American products upside down on store shelves as a form of protest.
Ann Osland, an administrator of one such group, told DinSide that the group’s formation was a direct response to the election of Donald Trump. “Initially, we didn’t think it would be so bad, but it soon turned out that it was,” Osland said.
Osland added that interest in the group surged following a White House meeting between Ukrainian President Volodymyr Zelenskyy and then-President Trump.

Economist Skeptical of Impact
frode Steen, a professor at the Norwegian School of Economics, expressed skepticism about the effectiveness of the boycotts. “People want to boycott, but I don’t think it has that much effect,” Steen told DinSide.
Steen cited Norway’s small size and the extensive integration of American products into daily life as key factors limiting the potential impact.
“The basic problem is that the list of products we use from the United States is very long, and they are so integrated into our lives,” he explained.

Steen pointed out the irony of using American-made smartphones and social media platforms to organize anti-American protests.
“The election will quickly become the United States or China, but is it so much better?” Steen questioned.
Osland acknowledged the difficulty of completely avoiding American products but noted that she uses a South Korean phone. She explained that Facebook is used for organizing as of its widespread popularity, but the group plans to migrate to the skin.
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European Consumers Weigh Boycotts Amid U.S. Tensions

The Dilemma of Selective Boycotts
As international relations become increasingly strained, European consumers are considering economic boycotts as a form of protest.However, the question arises: what constitutes an effective boycott?
Should consumers focus on products with readily available alternatives, such as ketchup or chocolate? Or does a truly impactful boycott require more comprehensive action?
As one expert, Steen, notes, “If you just choose the products you can do without, what kind of boycott is it?”
Steen suggests that boycotts targeting specific products or producers may be insufficient, given the deep integration of Norwegian (and, by extension, European) society with the American economy.A limited boycott, according to Steen, may prove ineffectual.
The “Tesla-Skam” Phenomenon

Tesla Owner Got “Nazibot”
One notable exception to this dilemma may be tesla. The electric car company has faced considerable criticism in Europe, a phenomenon sometimes referred to as “Tesla-Skam.”
Steen explains, “Here is a person in the United States who has simply become incomprehensibly difficult to relate to. Europeans obviously react very strongly to his behavior.”
Steen argues that isolating the head of one company is more feasible than boycotting an entire nation. “Trump is the head of one of the world’s largest societies that we are closely integrated with. I think we can solve this at a national level.”
rebuilding European Business
The potential consequences of these protests remain uncertain. One desired outcome is a noticeable impact on the American gross domestic product.
Osland suggests an option strategy: “If that does not work, we want to rebuild business in Europe and Norway, so that we are stronger if the situation is tip.”
A Call for Introspection
Finding a practical solution to these complex economic and political issues is a meaningful challenge.
“That’s the big question. The most basic thing about economic theory is that trade is good,” steen states.
Steen also points out a potential hypocrisy: “In that sense, it is a paradox that we think we should produce everything at home and benefit from international trade on food. And we have almost the highest customs walls in the world on food. It may be time to see ourselves in the mirror.”
Steen warns that the current situation could escalate, leading to increased protectionism and trade barriers on both sides of the Atlantic.

Total Confusion
Navigating Nationalism: Facebook Group Tackles Misinformation Amid Trade Concerns
concerns over international trade and the rise of economic nationalism are increasingly visible online, prompting discussions and, at times, the spread of misinformation. One facebook group is actively working to combat this, fostering open debate while emphasizing the importance of verifying information.
The Specter of “Silo Economies”
The discussion within the group touches on fears of fragmented global trade. One member expressed concern that growing nationalism could lead to “silo economies,” hindering international commerce. “We can end up becoming more and more silo economies and lose all opportunities we have today to good international trade,” the member stated.”There is no upside here.” The term “silo economies” refers to the potential for nations to become isolated economically, limiting trade and cooperation.
Fact-Checking in the Digital age
The group’s administrators are keenly aware of the need for source criticism, especially with user-generated content. An example cited was a claim that Trøndersodd, a customary Norwegian food product made by Orkla, was owned by the American company Pepsico. This claim is inaccurate.
the truth is that Orkla has a distribution agreement with Pepsico for specific products.Kristoffer Vikebak,communications manager for Orkla Food,clarified the situation. “We currently have a distribution agreement for two variants of European-produced American cereal Quaker,” Vikebak said.

Vikebak also noted that a previous distribution agreement for juice and snacks had concluded. He urged caution when using apps and online portals as primary sources of information. “As a Norwegian food producer, we appreciate that people are concerned about were the food comes from,” Vikebak stated, advising consumers to “double check” information that seems questionable.
“Orkla Foods norway is a Norwegian company owned by orkla ASA, and our major brands such as Grandiosa, Toro, and Stabburet are developed and produced in Norway,” Vikebak added, emphasizing the company’s Norwegian roots.
Fostering Open Debate and Accuracy
Unlike some online forums, the Facebook group encourages open discussion, allowing for swift correction of misinformation. Ann Osaland, a group administrator, emphasized the importance of accuracy. “I have nevertheless left this post as an example of misinformation coming in,” Osaland said, referring to the incorrect claim about Orkla’s ownership.
The group’s commitment to factual discussion extends to avoiding partisan politics and personal attacks. “We want an open debate climate, otherwise it will be dictatorial,” Osaland explained.”Here is the case, not the man to be taken.”
Osaland has also taken steps to educate group members on source verification. “I have written a little in the group about how to check sources and how crucial it is indeed,” she said.
