entering an aging society altogether This makes these elderly groups a group worth keeping an eye on. with social status willingness to pay and freedom in living life The group became so Blue Ocean that the business sector must develop products and services that meet needs
Mrs said Wanna Sawatdikul, president of SilverActive Company Limited, that the number of elderly people is increasing significantly. Brands or organizations I need to adapt quickly. Turning to giving importance because it is a very Blue Ocean, an emerging market. So targeted marketing is a good solution. which marketers need to look at this market again They are veterans who have all the time, purchasing power, high loyalty, and a longer lifespan.
“The shopping behavior of this group It’s worth watching. It was found that 85% still like to buy in store, but 61% also shop online and another 22% prefer to buy from pharmacies, especially health products. The buying decision will place more emphasis on quality and service than on price or promotion. and choose to shop with brands or stores you know and trust They have high brand loyalty and don’t like to change and like to try like young shoppers. Products that are bought and spent the most money It is a product related to health. Be it food, nutritional supplements, exercise equipment, health insurance, etc.”
Mr. Christian Toivanen, Executive Director of the Project The Aspen Tree The Forestias (The Aspen Tree The Forestias) said that the independent age group is an important population for society. Because many people in this group have the ability and a lot of experience Many people are still active, able to work and make benefits for society no less than. working age population Promoting this group of people to live freely It doesn’t just make them happy. But it also affects the development of a quality society in all dimensions.
“The trend is that the average age of the population worldwide, including Thailand, is increasing. Therefore the project collaborates with research centers and independent aged care specialist organizations to develop the project. So that the project is ready to support the independent population perfectly from the beginning of the design. Until services are provided after the residents move to live in the project.”
Another business that has grown exponentially in response to the aging society is “elderly care, treatment and rehabilitation.” This has led to the Nursing Home business, a comprehensive care center for the elderly, the Nursing Care business, including integrated health. (Integrated Health Care), which is currently found Major hospitals are joining partners. When providing referral services to the elderly Receive comprehensive care
It is not just treating the symptoms of the disease. But it is care. Ready to do activities together, such as Prif Capital Public Company Limited (PRINC) buying shares in “Baan Lalisa”, a care center for the elderly, Pruksa Holding buying shares in Chersery Home, a care center for the elderly and Rehabilitation Center , Panacee Medical Group joins forces with Cronus Solutions (Thailand) to expand mynurz to support the elderly as well.
The trend of the aging economy (Money Economy) continues to grow and blossom. From expanding investment from existing and new entrepreneurs domestically and abroad.
#Blue #Ocean #older #market #big #investors #flocking #compete #health #care #Waking #cake
