Sena joins forces with partners hoping to leap forward through 49 projects worth 27 billion baht.

Kesara Thanyalakpark Managing Director of Sena Development Public Company Limited said in the past. The company has adjusted the plan, adjusted the way of thinking and the way of working to be in line with the situation that occurred. Including looking for channels and expanding business opportunities for sustainable growth in the future

In 2022, it is a year of big transformation, the company will create a significant change in business operations under the strategy. “SENA Next” A new dimension for sustainable growth To achieve goals and grow strong

As for the 2022 plan, the Company will have 49 new projects of 27,480 million baht, comprising 21 condominium projects with a total value of 16,905 million baht and 28 low-rise housing projects with a total value of 10,575 million baht.

This was partly due to the merger of J.S.P Property Public Company Limited or JSP, which resulted in Sena expanding its customer base in both Bangkok and its vicinity. and other provinces can cover all locations And there are a number of low-rise projects to reinforce the army, and most importantly, the high and low-rise blancports have a similar proportion 60:40 from 80:20.

For 21 condominium projects worth 16,905 million baht, will continue to focus on low-million condos. which will open the most new projects under “SENA Kith” Condos of craftsmen, which are considered “Fighting Brand” Sena’s products that have received a very good response from the market in the past year 2021 At the same time, the company is preparing to launch a new condo brand. “Flexi” To penetrate the new generation of customers, Gen Y and Z, who are looking for their first home. As for the horizontal project, there will be Independent townhome series under the brand “SENA Village” Came out to be an alternative for people who want a home.

For the year 2022, the company has set a target for transfers of 12,186 million baht and sales of 13,979 million baht from the sale of 41 current projects totaling 25,137 million baht and 49 new projects worth 27,480 baht. As a result, Sena has projects that In the process of selling on hand, increasing to 90 projects with a total value of 52,617 million baht.

by the way to expand the company’s business to find partners (Partnership) to expand new business opportunities (New Business) including

1.SENA WELLNESS Health care, prevention and rehabilitation services business SENA joins hands with a team of skilled physicians to establish affiliated companies under the brand “SENA HEALTHCARE” to support the growth of the aging society.

2.SENA WAREHOUSE Warehouse rental business Ready to help manage a full range that can meet business needs.
of the customer group well

3. S FINANCIAL SERVICE Financial services business for purchasing real estate so that every customer can have a home

past the company have strong business partners “Hankyu Hanshin Properties Corp.” which continues to give confidence and trust in cooperation to develop projects continuously. In 2022, there is a plan to develop 19 projects together, both horizontally and vertically, with a total value of 13.9 billion baht. In 2022, it is the year of Sena’s rapid growth on challenges beyond real estate business