Seoul Milk Cooperative announced on the 16th that it was selected first in the milk sector in the National Brand Competitiveness Index (NBCI) for each industry surveyed by the Korea Productivity Center in 2022 and achieved the first place for 13 consecutive years.
The National Brand Competitiveness Index (NBCI) is an index that evaluates brand competitiveness through consumer evaluation and a strict due diligence management system. It evaluates the competitiveness of individual brands objectively and diagnoses brand management activities by calculating a company’s brand awareness, image, and customer loyalty as a score.
The company analyzes that the quality enhancement strategy with ‘100% I’ milk at the forefront has improved consumer confidence and led the NBCI evaluation for 13 consecutive years. My 100% milk is two first-grade premium milks that use only first-grade milk from 1A bacterial count to somatic cell count.
Lee Gyu-gyu, head of the Seoul Milk Cooperative’s brand strategy division, said, “We have achieved the first place in the National Brand Competitiveness Index for 13 consecutive years thanks to the unwavering interest and love of consumers. .
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