Sesderma & Wanjing: Boosting Product Distribution in China
- VALENCIA, Spain – Mediderma, the professional skincare division of Laboratories Sesderma, is expanding its global reach with a strategic distribution agreement to enter the Chinese market.
- This move extends Mediderma's presence across the globe,adding to its existing sales network in Latin America,the United States,Europe,the Middle East,Africa,and the Asia-Pacific region.
- According to the company, China is a crucial component of its international expansion strategy.
Mediderma Enters Chinese Market with Wanjing Group Partnership
Table of Contents
- Mediderma Enters Chinese Market with Wanjing Group Partnership
- Mediderma’s Entry into the Chinese Market: A Q&A guide
- What is Mediderma?
- What Proclamation Has Mediderma Made?
- who is Mediderma Partnering With in China?
- Why is mediderma Expanding into China?
- What are the Key Aims of Mediderma’s Expansion?
- What Existing Markets Does Mediderma Operate in?
- How Important is China to Mediderma’s International Expansion?
- What Does the Partnership Agreement with Wanjing Group Entail?
- What is the Importance of Wanjing group’s Network?
- What Does Mediderma Hope to Achieve by Entering the Chinese Market?
- What is the Role of Sesderma, Mediderma’s Sister Company?
- How Successful Has Sesderma Been in the Chinese Market?
- What is the “11 of 11″ Shopping Festival?
- Where does Sesderma’s Focus lie?
- Can you summarize the key differences between Mediderma and Sesderma?
VALENCIA, Spain – Mediderma, the professional skincare division of Laboratories Sesderma, is expanding its global reach with a strategic distribution agreement to enter the Chinese market. The company announced the partnership with Wanjing Group, a major player in China’s aesthetic medicine sector.
This move extends Mediderma’s presence across the globe,adding to its existing sales network in Latin America,the United States,Europe,the Middle East,Africa,and the Asia-Pacific region. Mediderma aims to establish a more direct commercial relationship with chinese consumers and bolster its growth in a market with important cosmetic demand.
According to the company, China is a crucial component of its international expansion strategy. This has led to the creation of a dedicated structure and team to support operations in the country.The two-year agreement with Wanjing Group, which is renewable, is designed to give Mediderma greater control over its value chain in the Chinese market.
Gabriel Serrano, president and founder of Laboratories mediderma and Sesderma, emphasized China’s growth potential for the company. “Currently, China has 1.4 billion inhabitants, and wanjing Group has a network of more than 45,000 professional aesthetic centers, which will allow Mediderma to considerably expand its presence in the asian market,” serrano said.
The company also stated, “It is a great chance to expand our presence and respond to the specific needs of Chinese skin, which require a unique approach in skin care products.With a solid strategy and effective products, we are sure that we can establish a trust relationship with chinese customers and be a reference brand in the market.”
Sesderma, the sister company to Mediderma, has been distributing products in China sence 2017. In 2023, Sesderma was the only Spanish dermocosmetic company listed among the top 30 brands during the “11 of 11” shopping festival, according to data from Timor, a major online sales platform in China that handles over 60% of the country’s digital trade. Sesderma established a subsidiary in China in 2019.
Laboratories Sesderma’s business operations are divided into two main lines: Sesderma, which focuses on direct sales to consumers through pharmacies, parapharmacies, and online channels; and Mediderma Professional Care, which develops, distributes, and markets products and treatments for professional use, targeting medical aesthetics professionals and dermatologists.
Mediderma’s Entry into the Chinese Market: A Q&A guide
What is Mediderma?
Mediderma is the professional skincare division of Laboratories Sesderma,a company focused on dermocosmetics. It specializes in products and treatments for professional use, targeting medical aesthetics professionals and dermatologists.
What Proclamation Has Mediderma Made?
Mediderma has announced a strategic distribution agreement too enter the Chinese market. This move expands its global reach.
who is Mediderma Partnering With in China?
Mediderma is partnering with Wanjing Group, a major player in China’s aesthetic medicine sector.
Why is mediderma Expanding into China?
China offers important growth potential for Mediderma.The company recognizes the significant cosmetic demand in the chinese market and aims to establish a more direct commercial relationship with chinese consumers.
What are the Key Aims of Mediderma’s Expansion?
Mediderma aims to:
Establish a more direct commercial relationship with Chinese consumers.
Bolster its growth in the Chinese market.
Expand its presence to respond to the specific needs of Chinese skin.
What Existing Markets Does Mediderma Operate in?
Mediderma already has a sales network in:
Latin America
The United States
Europe
The Middle East
Africa
The Asia-Pacific region
How Important is China to Mediderma’s International Expansion?
According to the company,China is a crucial component of its international expansion strategy.
What Does the Partnership Agreement with Wanjing Group Entail?
The two-year agreement (renewable) with Wanjing Group is designed to give mediderma greater control over its value chain in the Chinese market. This means managing and influencing the journey of their products from creation to the user, which can boost brand and product reputation.
What is the Importance of Wanjing group’s Network?
Wanjing Group has a network of over 45,000 professional aesthetic centers in China. This is expected to substantially help Mediderma expand its presence in the Asian market.
What Does Mediderma Hope to Achieve by Entering the Chinese Market?
Mediderma is confident that it can establish a trusting relationship with Chinese customers and become a reference brand in the market by:
Utilizing a solid strategy.
* Offering effective products designed for unique skin needs.
What is the Role of Sesderma, Mediderma’s Sister Company?
Sesderma, another division of Laboratories sesderma, has been distributing products in China as 2017. It caters to direct-to-consumer sales rather of the professional/aesthetic channel.
How Successful Has Sesderma Been in the Chinese Market?
In 2023, Sesderma was the only Spanish dermocosmetic company listed among the top 30 brands during the “11 of 11” shopping festival, according to data from Timor, a major online sales platform in China. This demonstrates brand recognition and consumer acceptance.
What is the “11 of 11″ Shopping Festival?
The “11 of 11” (or “Double 11”) is a major online shopping festival in China. Timor, a major online sales platform, handles over 60% of the country’s digital trade.
Where does Sesderma’s Focus lie?
Sesderma focuses on direct sales to consumers through pharmacies, parapharmacies, and online channels.
Can you summarize the key differences between Mediderma and Sesderma?
| Feature | Mediderma | Sesderma |
| —————- | ———————————————————————– | ————————————————————————— |
| Division of | Laboratories Sesderma | Laboratories Sesderma |
| Target Audience | Medical aesthetics professionals and dermatologists | Consumers (direct-to-consumer) |
| Focus | Professional skincare products and treatments | Direct sales through pharmacies, parapharmacies, and online channels |
| Market Entry | New partnership with Wanjing Group to enter the Chinese market | Already present in the chinese market since 2017 |
| Sales Channels | Professional aesthetic centers | Pharmacies, parapharmacies, and online channels |