:max_bytes(150000):strip_icc()/GettyImages-2023348941-2c772a0b8471455fbb36349be74739eb.jpg "Shake Shack Slogan Ideas | Brand Refresh")
Shake Shack Slogan Ideas | Brand Refresh
- Shake Shack is on a mission to create a memorable slogan, aiming to capture the essence of its popular burgers, fries, and shakes.
- CFO Katie Fogertey revealed at a recent conference that the company hired a chief communications officer last year to spearhead this effort.
- Fogertey noted that this team has a proven track record in crafting brand slogans that resonate with consumers.
Shake Shack is actively seeking a new slogan to boost brand recognition,hiring the team behind Arby’s “We have the meats” campaign. This strategic brand refresh aims to capture the essence of its popular burgers, fries, adn shakes, filling a gap in its current marketing strategy. CFO Katie Fogertey highlighted the potential impact on consumer engagement and growth, emphasizing the crucial role of brand identity in the competitive fast-casual dining market. this initiative aims to drive increased traffic and sales. News Directory 3 reports on Shake shack’s efforts to enhance customer engagement. A successful new slogan could be a game-changer. Discover what’s next for the brand.
Shake Shack Seeks Catchy Slogan to enhance Brand Recognition
Updated June 15, 2025
Shake Shack is on a mission to create a memorable slogan, aiming to capture the essence of its popular burgers, fries, and shakes. Unlike competitors such as Dunkin’ with “America runs on Dunkin’,” McDonald’s with “I’m lovin’ it,” and Taco Bell with “Live Más,” Shake Shack currently lacks a defining catchphrase.
CFO Katie Fogertey revealed at a recent conference that the company hired a chief communications officer last year to spearhead this effort. CEO Rob Lynch and Luke DeRouen,the chief communications officer,are collaborating with the team responsible for Arby’s widely recognized “We have the meats” slogan.
Fogertey noted that this team has a proven track record in crafting brand slogans that resonate with consumers. “That’s just something we haven’t had before,” she said, emphasizing the potential impact on brand positioning and consumer engagement.
Shake Shack, which opened 11 new restaurants in the first quarter, believes a strong brand identity is crucial for future growth. Lynch stated earlier this month that the company is actively working to distill and communicate its brand positioning across all channels.
According to Fogertey, a successful slogan could be a game-changer for long-term growth, potentially driving increased traffic and sales. Shake Shack anticipates annual same-store sales growth in the low single-digit percent range,assuming stable import taxes.
What’s next
The development of a new slogan represents a strategic move by Shake Shack to solidify its brand identity and enhance its competitive edge in the fast-casual dining market. The company hopes this initiative will unlock new avenues for growth and customer engagement.