economy
Entered 2024.05.09 14:59 Modified 2024.05.09 15:12
Various recipes for ‘Shin Ramyun’, chosen as the best ramen by New York Magazine, are becoming well-known through social networking services (SNS) and attracting attention overseas. Influencers from all over the world seem to have fallen in love with K-Ramen through mukbangs showing different dishes using Shin Ramyun. Meanwhile, representative British rapper Central Cee’s appearance during his visit to Korea was belatedly revisited. This is because Central’s love for Shin Ramyun, who also collaborated with BTS Jungkook, is especially special.
On the 9th, the Shin Ramyun mukbang that Central had been posting on its SNS under the title ‘British rapper addicted to Shin Ramyun’ was shared in different communities. When he visited Korea last year, he didn’t miss Shin Ramyun noodles, not only on the streets but also in hotel elevators. At the time, SNS Central was constantly uploaded with images of him eating Shin Ramyun while watching TV and images of him mixing Shin Ramyun without soup. Even in a place believed to be a club, he kept his eyes focused on Shin Ramyun and did not stop using his chopsticks. Netizens expressed their admiration, saying, “That’s true love.”
While K-ramen has recently gained surprising popularity overseas, Nongshim is considering setting up a European sales corporation to strengthen exports. Currently, the company only operates overseas corporations in the United States, China, Japan, Australia and Vietnam. In the case of Shin Ramyun, Nongshim’s flagship product, foreign sales (KRW 500 billion) exceeded domestic sales (KRW 430 billion) for the first time in 2021. As of last year, Shin Ramyun’s domestic sales amounted to 500 billion won (41%) and foreign sales amounted to 710 billion won (59%).
A Nongshim official said, “At the end of last year, Shin Ramyun’s exports to Europe increased by 25% compared to the previous year.” Recipes from around the world using Shin Ramyun Reporter (Source = Instagram) Mina Lee, Hankyung. com helper@hankyung.com
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