The LG Twins celebrate their first Korean Series win in 29 years
November 13, 2023
After a 29-year wait, the LG Twins have emerged victorious in the Korean Series, much to the delight of their long-suffering fans. The team’s historic win has sparked celebrations among fans, players, and even the owner, LG Group Chairman Koo Kwang-mo, who was seen celebrating with an uncharacteristic smile on his face.
One company that is sharing in the celebration is Shinhan Card, which quickly announced plans to release a limited edition card featuring the championship emblem. This move indicates the financial company’s confidence in the LG Twins’ victory and its long-standing support for the team, having sponsored them for 16 years.
A Strong Partnership
Shinhan Card’s close ties with the LG Twins and LG Group date back to their merger with LG Card in 2007. Many of Shinhan Card’s employees have roots in LG Group, further solidifying the partnership between the two entities.
The decision to release the ‘Shinhan LG Twins Card’ was a strategic one, timed to coincide with the team’s historic win. It is expected that the limited edition card, which will be available to a select number of fans, will not only serve as a memento of the victory but also help Shinhan Card expand its customer base.
A Win-Win Situation
With the LG Twins boasting a strong fan base and high viewership, Shinhan Card stands to benefit from the celebratory mood. The release of the limited edition card has captured the attention of fans, with some expressing their desire for a larger number of cards to be made available.
While some may view this move as purely a marketing strategy, it is evident that both LG Group and Shinhan Card are celebrating this victory with their fans. This event not only showcases Shinhan Card’s appreciation for its customers but also reflects the enduring partnership between the company and LG Group.
As the LG Twins and their fans savor this long-awaited win, Shinhan Card’s commemorative event serves as a fitting tribute to the team’s enduring spirit and the unwavering support of its fans.
Reporter: Jo Hye-kyung
▲ Game 5 of the 2023 KBO Korea Series between KT Wiz and LG Twins held at Jamsil Baseball Stadium in Seoul on the 13th. LG players, who won the Korea Series for the first time in 29 years, raise the championship trophy. <연합뉴스>
[비즈니스포스트] November 13, 2023.
The LG Twins won the Korean Series for the first time in 29 years.
LG Twins fans, who had been waiting for a championship for a long time, were excited.
LG Group Chairman Koo Kwang-mo, owner of the LG Twins, was caught on camera smiling brightly, unlike his usual expressionless expression, the moment the championship was confirmed.
However, it seems that there is a financial company that is as excited as LG Group. This is the Shinhan Card.
Shinhan Card announced an event to release a limited edition card with the championship emblem engraved on it the day after the LG Twins victory in the Korea Series was decided.
Considering the time when the event was announced, it seems that Shinhan Card was confident that the LG Twins would win. The event was planned in advance with this in mind.
In addition, the announcement of the event was faster than LG Twins’ parent company, LG Group. LG Group started preparations for the event only after the winner was confirmed.
There’s a reason why Shinhan Card is so happy about the LG Twins’ win. This is because the Shinhan Card has also supported the LG Twins for 16 years.
Shinhan Card has been sponsoring the LG Twins for 16 years.
The current Shinhan Card was created by merging with LG Card in 2007. Since LG Card was bigger at the time, Shinhan Card currently has many employees from LG Group.
Representatively, President Moon Dong-kwon, who leads Shinhan Card, is also from LG Group, having served as head of the risk management team and head of the LG Card business management team.
That’s not all. According to Shinhan Card’s quarterly report for the third quarter of 2023, there are 11 full-time executives excluding members of the audit committee. Among them, the number of people whose work experience can be confirmed in LG Card and LG Capital is eight.
Accordingly, LG Card’s strong partnership with LG Group is said to have been maintained even after the merger.
In fact, according to Shinhan Card’s product information office, the release date of ‘Shinhan LG Twins Card’ is April 1, 2007. The fact that LG Card was incorporated as a subsidiary of Shinhan Financial Group on March 23, 2007 is showing how serious the Shinhan Card is.
Of course, Shinhan Card will also benefit from this winning event.
The LG Twins are a club that boasts strong, attracting 1,202,637 spectators, the largest audience among the 10 teams this season. It also holds the record of more than 30 million viewers for the first time in Korean professional sports history.
Furthermore, as this is the first win in 29 years, the desire of the fans to keep the memories associated with this event is even greater. The sports newspaper that featured the LG Twins win on the front page on the 13th sold like hotcakes, and used goods trading apps are even selling them for more money.
It is expected that Shinhan Card will be able to increase its customer base thanks to this fan feeling.
The limited edition LG Twins card prepared by Shinhan Card to commemorate the championship is already getting a lot of attention from fans. Starting today, the LG Twins Card will accept applications for 2,900 credit and check cards on a first-come, first-served basis, but check card issuance has already ended early.
▲ Shinhan Card is releasing a limited edition card engraved with the championship emblem to commemorate the LG Twins’ Korean Series championship. <신한카드 이벤트 페이지 갈무리>
If you are a customer who is unable to apply for the card on a first-come, first-served basis, there is a possibility that the previously issued Shinhan LG Twins Card will be issued.
Shinhan Card attracts LG Twins fans through an event where it provides three types of LG Twins metal cards (winning emblem, lucky, and star image) in the form of goods to 29 credit card customers and 29 check card customers through a lottery among the customer card.
Internet communities and social networking services (SNS) have opinions such as “Shinhan Card should have prepared 290,000 limited edition cards instead of 2,900,” and “We use the LG Twins card because we think the more we use it, the more likely our team is to win.” There is also.
However, it is difficult to see this event from a purely marketing strategy perspective.
LG Group’s main affiliate, LG Electronics, delivered a good performance in the third quarter of this year. This means that we have the ability to prepare large scale events.
On the other hand, Shinhan Card did not have enough time to prepare a big event due to the sluggish business conditions. However, the fact that they put on an event quickly shows that they have great feelings for their fans.
Depending on the day you became an LG Twins fan, some people may have waited a full 29 years for this win, while others may have waited several years. It must be meaningful as the Shinhan Card has waited 16 years.
Shinhan Card announced the event to commemorate this victory and said, “We are holding a special event to express our gratitude to the fans who have consistently supported us.”
Although he was now a member of the Shinhan Financial Group, he seemed to contain the heart of someone who was once part of the LG Group. Reporter Jo Hye-kyung
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