LESS believes that rich precipitation only needs to be expressed in a simple way, and encourages LADYLESS to find deep and restrained power in the complex world, handle simple things with the highest standards, focus on carving and the sublimation of details, and finally the presentation of the Purity and the essence is the true luxury that touches people’s hearts the most.
LESS brand spokesperson Zhou Xun appears in the LESS 2024 spring and summer Seiko series smash hit
Like a quiet monologue, the Seiko spring and summer 2024 series reinterprets the essence of luxury with a back-to-nature concept: no need for complicated stacking, focusing on invisible craftsmanship, condensing heavy and rich power into a simple design. This concept also extends to the attitude towards life that LAI expects LADYLESS to have: the philosophy of life does not lie in complexity, and there is no need to whitewash the power of wealth too much, but is expressed in the purest way, to achieve the ultimate in seemingly simple things, You will be able to gain inner completeness and fullness.
Simplify the complex and refresh the LOGO
When the Seiko series is launched this season, the LOGO is also updated accordingly, starting an evolution of removing complexity and simplifying. Using the letter “J” at the beginning of the word “Jing” as a visual symbol, and at the same time using the purest line elements most often used in clothing craftsmanship, it establishes a connection across time and space, integrating the ancient artisan spirit and modern industrial life; stitch by stitch Fine sewing sense outlines the soul of the word “detailed work” The small is the big, which perfectly interprets the careful polishing and pursuit of details in the end. This LOGO shows the various collisions of the LESS Seiko series in a deconstructive way, and also explains the brand’s cross-generational integration and innovation, as well as its uncompromising focus and love of garment-making details.
Rubbing aesthetics, full of new life
Seiko’s LESS series is a cross-time and space dialogue between modern techniques and ancient craftsmanship. The newly launched spring and summer Seiko LESS 2024 series uses nine main techniques, including rubbing, pleating, and precision making, to create clothing with high precision. texture. Traditional rubbing is a special printing method in ancient China. It uses rice paper and graphite as the main tools. Thin paper is covered on the surface of the object, and the existing words, shapes, etc. are copied on the paper. by rubbing ink This season’s new Seiko series, LESS uses the ancient rubbing technique as its foundation to give digital new life to the texture of rubbings. LLAI innovatively uses digital printing technology to scan the rubbing results into pictures as printing elements. After detailed digital analysis and reconstruction, the rubbing pattern is accurately carved, which not only preserves the unique grain of the rubbing pattern, but also enhances the Three-dimensional feeling. This innovative move gives the fabric an unprecedented texture of story and imprint of life, creating pieces of art that are symbiotic with culture and technology.
LESS brand spokesperson Zhou Xun appears in the LESS 2024 spring and summer Seiko series smash hit
LLAI brand spokesperson Zhou Xun wears a mulberry silk rubbing print dress to perform this season’s Seiko series. Walking in the desert, Zhou Xun uses his unique agility to turn every rubbing mark on the dress into a flowing poem. .Yes, her every movement makes the exquisite beauty of this dress come out, just like a plant blooming in the delicate world of friction.
Seiko Productions uses the graceful and agile body lines of the dancers to show the majestic vitality of rubbing technology. Wearing new products that contain the soul of rubbing art, models shuttle through the world of empty space There are not only three-dimensional and vivid reproductions of calla lily patterns, but also artistic expressions of interwoven dark and light rubbing lines and free rhythm, by release the “simple, The design concept of “Seiko, Independence, Exquisite”.
LESS 2024 Seiko Spring and Summer Series Production
Keep to the original intention and update the skills
Specializing in heritage, based on innovation, and working on quality, this season’s other fine craftsmanship also collaborates to interpret a series of new products that combine ancient charm and modern design concepts. In addition to rubbing technology, pleating technology, fine craftsmanship and gluing technology are also the main crafts of the LESS brand, showing their respective splendor in this season’s fine work series products. Different pleat techniques add dynamic images to garments: the square three-dimensional pleats break the conventional rules of symmetry and use horizontal and vertical double pleat techniques to give the fabric a more elegant vibrancy. more unique visual effect and intimate effect Outlining the graceful body shape, the random I-shaped pleats and partial rhombus-shaped cuffs resemble the misty poetry of spring, vividly interpreting the charm of willow leaves. combining hand-selected pleats with machine pleats to create a unique and unique pleat shape; the use of fine craftsmanship is unparalleled. , sleeve seams, strips and other advanced adjustment techniques are integrated into three-dimensional tailoring to fully display the sense of advanced adjustment the classic glueing process eliminates the need for threading and fitting fabrics, making clothes more crisp and neat This season, hand-folded hemming is specially used to ensure that every piece of leather is the right size and of high quality.
Checkered three-dimensional pleating technology, toothpick pleating technology, I-shaped random pleating technology and leaf random pleating technology, fine craftsmanship, three-dimensional tailoring technology, intarsia jacquard technology and checkered piece pasting technology
In the tide of fashion, Seiko’s LESS series takes time as the thread and ingenuity as the basis for diverse aesthetic sewing that blends tradition and modernity; the fit and capable shape meets LADYLESS’s varied workplace commuting needs; precise craftsmanship makes every inch of LADYLESS You can feel the harmonious coexistence of history and modernity, craftsmanship and fashion among the clothing materials, and experience the power of cutting out the complex and the simplification in life. The Seiko spring and summer LESS 2024 series has been officially launched in the official LESS online center and the offline stores from now on. Welcome to visit or follow the official LESS social account for more information about the brand.
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