Sitback’s Paul Armstrong Joins Starlight Foundation Advisory Board
Here’s a breakdown of the key details from the provided text:
Main News:
Paul Armstrong (Founder of Sitback) has joined the Starlight Children’s Foundation’s Digital & Data Advisory Board as a volunteer.
Key Details:
Purpose of the Board: To help Starlight navigate the tech landscape, improve its digital capabilities, and ensure children and families remain at the center of their decisions.
Armstrong’s Role: To lend his digital expertise, collaborate on innovation, and connect Starlight with emerging technologies and organizations. He views it as a proactive role, seeking out opportunities for the charity.
Starlight’s Mission: To brighten the lives of seriously ill and hospitalized children in Australia for over 30 years, recognizing the importance of happiness for health and wellbeing.
Starlight’s CEO, Louise Baxter: Is described as forward-thinking and visionary, and sees technology as a way to enhance human connection, not replace it.
Armstrong’s Previous Involvement: He previously served on Starlight’s IT Strategy Board from 2011-2021.
* Board Focus: The board will advise on areas like security, data, cloud integration, and strategic innovation.
In essence, this is a story about a digital CX leader volunteering his expertise to help a beloved children’s charity leverage technology to better serve its mission.