Many people have the habit of taking a photo and forwarding it to Moments during a movie screening. Recently, the movie “Slam Dunk” hit the theaters, triggering a wave of nostalgia, so, in the circle of friends, I saw various photos and movie videos “taken casually” in movie theaters. Some netizens even complained that they watched the movie “Slam Dunk” in their circle of friends. For these “screen-shooting” behaviors, the film studio issued a motion, advocating audiences to collectively boycott pirated recording and broadcasting.
Many people may post on Moments only to record their lives, share their feelings, and express their feelings, but they ignore whether such “screen-capturing” behavior is illegal. Some netizens said it’s like “checking in” when traveling. When you see a movie scene you like, you can’t help but want to take a picture and check it out. Netizens who oppose “screen shooting” believe that the movie studio has provided a promotional poster, and it is also possible to check whether it is forwarded directly to Moments, not to mention that there is still a movie ticket to take a picture is a way to check in. Netizens said that one should focus on watching, listening and feeling while watching a movie.
The heated discussion on the Internet about “screen shooting” behavior is still going on. However, more and more people are also aware that “casual photo taking” behavior and posting on social media while watching movies could be suspected of an illegal crime. Article 7 of the “Film Industry Promotion Law” states that intellectual property rights related to films are protected by law and shall not be infringed by any organization or individual. Article 31 states that no one may make audio or video recordings of the films being shown without the permission of the rights holder. If it is discovered that audio or video recordings are being made, the cinema staff have the right to stop them and ask them to delete them; if they refuse to obey, they have the right to ask them to leave the location.
In terms of advising audiences to adhere to movie viewing rules, theaters can also strengthen some guidelines, such as marking polite movie viewing reminders on movie tickets, setting up reminders on display boards at the entrance of movie halls, and repeating videos to emphasize movie watching. rules before the movie starts. At the same time, the film studio can provide more channels, set up more posters and other film peripherals, and lead the audience to express their feelings at the specially set “checking” point before or after the film starts. for the film to end. If the theater staff find that the audience is shooting during the film, they should persuade them in time.
Although theaters remind audiences to watch films in a civilized manner through multiple channels, audiences should also self-discipline and consciously adhere to the rules of civilized film viewing, and improve copyright awareness, in order to maintain a collaborative viewing environment for all films. (Huang Lihong)
