Snapchat Collaborates with Microsoft to Introduce Sponsored Links for AI Chatbot MyAI
Snapchat has partnered with Microsoft to bring sponsored links to its artificial intelligence (AI) chatbot, MyAI. This collaboration aims to enhance user experience by connecting them with relevant contacts while also providing advertisers with increased accessibility to their customers. According to IT media Tech Crunch, this sponsored link feature is based on Microsoft’s Ads for Chat API.
With this new feature, MyAI can provide users with links to local restaurants or food delivery apps when asked about lunch recommendations. Similarly, it can suggest airlines or hotels for weekend travel destinations. By integrating this functionality, Snapchat users can now search for products and services directly through AI chat, eliminating the need to rely on traditional search engines like Google. This move also allows Microsoft to bolster its advertising platform, expanding beyond the realm of Google.
A spokesperson from Snapchat mentioned that the sponsored connections feature is currently in the early stages of testing. The company also expressed its commitment to working with other partners to further enhance MyAI in the future.
[사진: 스냅챗]
[디지털투데이 AI리포터] Snapchat is collaborating with Microsoft (MS) to introduce sponsored links to its artificial intelligence (AI) chatbot MyAI.
According to IT media Tech Crunch on the 25th (local time), this sponsored link is based on Microsoft’s Ads for Chat API. It can connect users with relevant contacts while also increasing advertisers’ accessibility to customers.
For example, if a user asks MyAI where to go for lunch, the chatbot could provide a link to a local restaurant or food delivery app. Additionally, if you ask for a recommendation for a weekend travel destination, MyAI can provide links to airlines or hotels.
The partnership will allow Snapchat users to search for products and services through AI chat instead of using search engines like Google. This will allow Microsoft to strengthen its advertising platform beyond Google.
Snapchat said, “The sponsored connections feature is in the early stages of testing, and we will work with a variety of other partners to improve MyAI in the future.”
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