Snowflake & LA28: Cloud Data for Team USA
- Los Angeles 2028 (LA28) has chosen Snowflake, a cloud data firm, as its official data collaboration provider.This move aims to leverage Snowflake's AI data cloud to improve various...
- The agreement also extends to the US Olympic and Paralympic Committee, providing Team USA with a centralized platform for managing athlete training data and boosting fan engagement through...
- LA28 anticipates that snowflake's data collaboration capabilities will streamline the planning and execution of the Games' events.
LA28, the organizing committee for the 2028 Olympic and Paralympic Games, teams up with Snowflake as their official data collaboration provider. This strategic alliance empowers Team USA with a centralized platform, enhancing athlete management and boosting fan engagement through data-driven activations. By leveraging Snowflake’s AI data cloud, LA28 anticipates streamlined planning and delivery for the Games, promising a technologically advanced showcase. The partnership will focus on data collaboration and innovation to prepare for the 2028 events. Explore how this collaboration signifies a pivotal shift in sports data management, with news Directory 3 offering insights.Discover what’s next as LA28 integrates advanced technologies for an unparalleled experience.
LA28 Olympics Taps Snowflake for Enhanced Data Collaboration
Updated May 28, 2025
Los Angeles 2028 (LA28) has chosen Snowflake, a cloud data firm, as its official data collaboration provider.This move aims to leverage Snowflake’s AI data cloud to improve various aspects of the Olympic and Paralympic Games.
The agreement also extends to the US Olympic and Paralympic Committee, providing Team USA with a centralized platform for managing athlete training data and boosting fan engagement through data-driven activations. This partnership promises to make the LA28 Olympic and Paralympic Games the most technologically advanced to date, focusing on data collaboration and innovation.
LA28 anticipates that snowflake’s data collaboration capabilities will streamline the planning and execution of the Games’ events. By centralizing data management, the organizing committee hopes to achieve greater efficiency and innovation.
“As we progress toward 2028, our capabilities will continue to evolve, and the opportunities to collaborate with Snowflake on data collaboration enhancements are paramount,” said John Slusher, US Olympic and Paralympic Properties chief executive.
Denise Persson, Snowflake chief marketing officer, emphasized the importance of the partnership.She stated that the LA28 Olympic and Paralympic stage offers an unusual chance to bring together data for meaningful impact, and Snowflake’s technology is uniquely positioned to enable powerful data collaboration at scale.
Prior to this, Saatva, a mattress brand, became an official supplier for LA28 and Team USA.The Team USA component of the Saatva partnership includes the Milano-Cortina 2026 Winter Olympic Games, where Saatva will serve as the official mattress and restorative sleep partner.
What’s next
Looking ahead, LA28 aims to further integrate advanced technologies to enhance the overall experience for athletes, fans, and organizers. The focus remains on leveraging data to drive innovation and efficiency in readiness for the 2028 Games.