Snowflake & LA28: Data-Driven Sports Innovation
- The LA28 Olympic and Paralympic games and Team USA are teaming up with Snowflake, the AI Data Cloud company, in a three-year partnership.
- A central element of the collaboration is a data hub for Team USA athletes.
- The partnership also focuses on enhancing fan engagement.By leveraging snowflake's architecture,LA28 and Team USA plan to connect and enrich fan data,creating detailed profiles of supporters.
Snowflake and LA28 are set to redefine the Olympics, promising the most data-driven Games ever, with the AI Data Cloud at the heart of the action. This strategic partnership will leverage the power of the Snowflake AI Data Cloud to enhance athlete performance for Team USA by securely centralizing and analyzing sensitive data. The collaboration will also elevate fan engagement, providing tailored experiences for spectators at home and in person. LA28 aims to connect and enrich fan data to create better supporter profiles. Beyond athletes and fans, Snowflake’s platform will streamline the planning and execution of the Games. The goal: data-driven decisions across all operational areas. Learn how this collaboration is poised to transform the future of sports, as reported by News Directory 3. Discover what’s next for LA28.
Snowflake’s AI Data Cloud Powers LA28 Olympics, Team USA
Updated May 30, 2025
The LA28 Olympic and Paralympic games and Team USA are teaming up with Snowflake, the AI Data Cloud company, in a three-year partnership. Snowflake will serve as the official data collaboration provider, aiming to make LA28 the “most data-driven Games of all time.”
A central element of the collaboration is a data hub for Team USA athletes. Snowflake’s AI Data Cloud will securely centralize sensitive athlete data,including training,health records,and performance analytics.This will provide athletes with personalized details to optimize planning for the Milano-Cortina 2026 Winter Games and beyond.
The partnership also focuses on enhancing fan engagement.By leveraging snowflake’s architecture,LA28 and Team USA plan to connect and enrich fan data,creating detailed profiles of supporters. This will enable personalized experiences for fans, whether they are watching at home or attending events.
Beyond athletes and fans, Snowflake’s AI Data Cloud will help streamline the planning and execution of the LA28 Games. the platform will enable data-driven decisions across various operational areas.
Denise Persson, CMO at Snowflake, said the LA28 Games offer a chance to unite data for meaningful impact. She added that Snowflake’s technology is uniquely positioned to enable data collaboration at scale.
John Slusher, CEO of U.S. Olympic and Paralympic Properties, said partnering with Snowflake felt seamless. He noted the collaboration will help scale efficiently and achieve innovation goals for LA28 and Team USA.
What’s next
The partnership signifies a move toward integrating advanced data capabilities into major sporting events. Snowflake joins other LA28 partners, including Saatva, PennyMac, Allianz, AECOM, Cedars-Sinai, DICK’S Sporting Goods, Cisco, New Era, and Guild.