Gearbox CEO pitchford Apologizes for Borderlands⁣ 4 Price Controversy

Updated May 29, 2025
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Randy Pitchford, CEO of Gearbox, has issued an apology following online backlash regarding comments ​about the potential price⁣ of​ Borderlands 4. The controversy stemmed⁢ from Pitchford’s response‍ to concerns about an $80 price tag for the upcoming ⁣game, where he stated that “real fans” would “find⁤ a way to ⁤make it happen.” This remark ignited criticism across social media.

Pitchford addressed the misunderstanding in a lengthy social media ⁢post,clarifying that he did not⁤ intend to suggest that fans unable to afford borderlands 4 are not “real ‍fans.” ‌He explained that his comment was meant to convey his belief that the game’s value would justify a potential $10 price⁣ increase, a trend he​ sees as unavoidable within the industry.The Borderlands 4 price ⁤ point ⁢remains a ⁢sensitive topic for gamers.

The CEO’s initial comment sparked a debate about game pricing‍ and accessibility, leading to accusations that he was taking the audience for granted. Pitchford refuted this, expressing gratitude for the support of‌ Borderlands fans and⁣ emphasizing his desire⁤ for everyone ‌to have access to the company’s creations. The Borderlands 4 release is ‌still highly anticipated.

I am sorry there was a misunderstanding. ⁣The absolute sincere truth is ‍that I don’t want anyone to pay any more than they should⁢ or are⁣ comfortable ⁤with and ⁤I​ always work with the intent and hope that a customer always feels they got the⁢ better end of the deal no matter what‍ they pay.

The sincere truth is that I’m grateful that anyone likes our ⁤games and humbled that so many fans show up‍ to enjoy and⁣ support what we do.

What’s next

Despite ⁢the controversy, ⁤Gearbox is moving forward ⁣with the development and planned release of Borderlands 4.The company aims to ⁣deliver a ‌high-quality looter-shooter experience that⁣ meets the expectations of its dedicated fanbase, while also addressing concerns about game accessibility and pricing.