Son Heung-min Ranked 18th Among the Most Marketable Football Players
South Korean football star, Son Heung-min of Tottenham Hotspur, has been recognized for his star potential by being named one of the 22 most marketable football players in the world. The prestigious list was revealed by global soccer media Goal.com on the 19th.
With numerous brand endorsements under his belt, including Samsung, Pepsi, and Calvin Klein, Son’s popularity extends beyond his home country and has made him a recognized face throughout Asia. His boyish appearance and on-field success have contributed to his marketability score of 75.45 out of 100, securing 18th place on the list.
In addition to his marketability, Son Heung-min is highly regarded as the most popular player among the star-studded Tottenham Hotspur lineup, both in Korea and throughout Asia.
Topping the List: Lionel Messi, the ‘God of Football’
The first spot on the list was claimed by Lionel Messi, also known as the ‘God of Football’, who boasts a marketability score of 94.81. Messi’s World Cup victory with Argentina, along with his recent move from Paris Saint-Germain to Inter Miami, has significantly contributed to his commercial appeal. The football icon has secured partnerships with major brands such as Adidas, Pepsi, Budweiser, and Mastercard.
Alex Morgan and Megan Rapinoe, prominent figures in American women’s soccer, took second and third place respectively. PSG’s Kylian Mbappe and England’s Lucy Bronze completed the top five.
Top 10 Marketable Male Players
Among the male players, FC Barcelona’s Robert Lewandowski, Bayern Munich’s Alphonso Davies, and Harry Kane were among the top 10 most marketable footballers. The evaluation criteria emphasized players who not only represent their countries but also possess exceptional skills on the field.
Arsenal’s Bukayo Saka, Cristiano Ronaldo of Al Nasr, Neymar of Al Hilal, Gremio’s Luis Suarez, Manchester City’s Erling Haaland, and Chelsea’s Thiago Silva rounded out the top 10 list.
Following closely behind Son Heung-min, Liverpool’s Mohamed Salah and Manchester United’s Marcus Rashford were also recognized for their marketability.
This ranking serves as a testament to the influence and widespread appeal of these football stars in the commercial world.
Correspondent: Kim Hee-woong | Email: sergio@edaily.co.kr
Son Heung-min and Jeon Ji-hyun met at the Burberry fashion show last February (Photo = Instagram Son Heung-min) Tottenham’s Son Heung-min was happy after scoring a goal in the north London derby against Arsenal on the 24th. Photo = Getty Images
Son Heung-min (Tottenham) was also recognized for his star potential. He was named one of the 22 most marketable football players.
Global soccer media Goal.com revealed the 22 most marketable soccer players in 2023 on the 19th (Korea time). This is a ranking of male and female soccer players, with Son Heung-min ranked 18th.
The media explained, “Son Heung-min, a star in his native country and on the Asian continent, is the face of many brands, including Samsung, Pepsi, and Calvin Klein. His boyish appearance helps, but he is also a star on the field.”
Son Heung-min came 18th with a marketability score of 75.45 out of 100 given by Sports Pro, a sports business media company.
In fact, Son Heung-min is evaluated as a star not only in Korea but also in Asia. He is considered the most popular player in Tottenham, a team full of star players.
Son Heung-min attends the Burberry fashion show held in London, England on the 19th (Korea time). AFP = Yonhap News
Basically, players with excellent skills were at the top. The 1st place is the ‘God of Football’ Lionel Messi (Inter Miami). Messi received a marketability score of 94.81.
The media said, “The World Cup victory with Argentina and the after effects were obvious contributing factors, and the surprising decision to leave Paris Saint-Germain and move to Inter Miami of the US Premier Soccer League (MLS) has already caused quite a stir. .” He added, “We have commercial partnerships with a number of companies, including Adidas, Pepsi, Budweiser, and Mastercard.”
Second was the American women’s soccer star, Alex Morgan, and the third place was also the American athlete Megan Rapinoe. Kylian Mbappe (PSG) came 4th, and English women’s soccer player Lucy Bronze came 5th.
Messi won his fifth World Cup (Photo = Getty Images) American football player Alex Morgan. Photo = Getty Images
Among the male players, Robert Lewandowski (FC Barcelona) Alphonso Davis and Harry Kane (Bayern Munich) were in the top 10.
In general, stars who represent their country and have ‘top class’ skills recorded high scores in the marketability evaluation.
Bukayo Saka (Arsenal), Cristiano Ronaldo (Al Nasr), Neymar (Al Hilal), Luis Suarez (Gremio), Erling Holland (Manchester City), and Thiago Silva (Chelsea) were in the top 10.
Behind Son Heung-min, Mohamed Salah (Liverpool) and Marcus Rashford (Manchester United) were named.
Correspondent Kim Hee-woong sergio@edaily.co.kr
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