Sprint to the Finish Line and Savor the Flavor: Emart PB PEACOCK and Run Day Unite to Transform Meal Planning for Fitness Fanatics

Emart PB PEACOCK will cooperate with the running training application “Run Day” to promote the development of recipe management products that runners love.

PEACOCK said on the 8th that it will conduct a questionnaire through the Runday app as of the 18th of this month and reflect the results to develop more than 10 various recipe management products for runners.

Energy bars and energy drinks needed for running, tofu noodle dishes that can be enjoyed in daily life, low-sugar desserts, etc. are expected to become tailor-made products for runners.

It will take about 5 months to go on the market, and it is planned to be fully launched next spring during the marathon season.

PEACOCK and RUNDAY will target participants of this survey and provide PEACOCK mobile coupons, Starbucks Americano coffee, etc. through a lottery.

The reason why PEACOCK is collaborating with Runday to strengthen its menu management product lineup is because the sports and fashion industry estimates that the domestic running population reaches 10 million, and the running craze is spreading rapidly, mainly among young people.

A variety of “healthy snack” foods will be introduced for people who are highly concerned about self-management and exercise and lose weight on a daily basis.

Currently, PEACOCK is selling chicken breast, nut bars, Greek yogurt, facial cleanser, witch soup, etc. as food management products.