Squarespace Returns to Super Bowl with Cinematic Story Ad
Super Bowl LXI (2026) Commercials
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Advertisements for Super Bowl LXI, scheduled for February 8, 2026, at Allegiant Stadium in Paradise, Nevada, are beginning to be announced as of January 13, 2026. The cost of a 30-second commercial during the game is reportedly $7 million, a slight increase from previous years.
Advertising Costs and Revenue
A 30-second commercial slot during Super Bowl LXI is priced at $7 million, according to multiple reports. Sportico reports this represents a modest increase over the $7 million cost for Super Bowl LVIII in 2024.
The National Football League (NFL) anticipates record advertising revenue for Super bowl LXI, exceeding $600 million. NFL.com confirms the league’s projections for advertising revenue.
Confirmed Advertisers (as of January 13, 2026)
As of January 13, 2026, several companies have confirmed their intent to advertise during Super Bowl LXI. These include:
- Paramount+: Paramount+ will be advertising to promote its streaming service and original content. The Hollywood Reporter details paramount+’s plans.
- Skittles: Skittles is returning to the Super Bowl advertising lineup after a hiatus. AdAge reported on Skittles’ return.
- DoorDash: DoorDash will be running a Super Bowl commercial, building on their previous successful campaigns. Marketing Dive confirms DoorDash’s participation.
Allegiant Stadium and Location
Super Bowl LXI will be hosted at Allegiant Stadium in Paradise, Nevada.Allegiant Stadium’s official website provides details about the venue. The stadium has a seating capacity of 65,000 and is home to the Las Vegas raiders of the NFL.
The Las Vegas Convention and Visitors Authority (LVCVA) estimates the economic impact of Super Bowl LXI on the Las Vegas area will exceed $1.5 billion.The LVCVA’s official press release details the projected economic impact.
Broadcast Details
Super bowl LXI will be broadcast on CBS on February 8, 2026. CBS’s official Super Bowl page provides broadcast details and related programming information. The game is scheduled to begin at 6:30 PM EST.