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Startups Shine at World IT Show 2024: Success Stories of Innovation and Collaboration

Startups participating in the ‘World IT Show 2024’ explain products and services to overseas buyers. /Reporter Choi Hyuk ‘World IT Show 2024’, Korea’s largest information technology (IT) exhibition, has ended. This year’s event, held over three days from the 17th to the 19th, attracted 65,742 visitors. The number of people increased by 4,933 from last year, which proves the enthusiasm for IT that was fueled by the craze for productive artificial intelligence (AI).

The highlight of the IT World Show, which celebrated its 16th anniversary this year, was the ‘Global ICT Buyer Export Consultation’ held on the 17th and 18th. 157 domestic companies participated and 640 transaction consultations were held. The consultation amount was $179.59 million (about 248.3 billion won), a 28% increase from last year’s event consultation amount of $140 million (about 193.6 billion won). This is the biggest ever. 41 companies from 12 countries, including the UK, Canada, Japan and China, participated as buyers.

There were also results. MPWave, which has a noise removal solution, signed a $1 million contract with a Chinese company, and She’s M signed a $100,000 contract with a Canadian company for its smart bidet technology that combines artificial intelligence (AI). Kim Eun-bin, team leader at Watervation, an air purification solution company, said, “On the 18th alone, we had six consultations with overseas buyers, including Japan,” and added, “There are companies trying to create new trade channels, which helped our business.”

Foreign buyers also expressed satisfaction. Alan Jeong, CEO of ALC21, a Canadian technology company, said, “The World IT Show is not only a place to get information about Korean industrial trends and technological innovation, but also the best place to find partners.” Nancy Lee, director of the international business department at Hankai City, a Chinese information and communication technology (ICT) company, said, “We discovered commonalities between the Korean and Chinese markets in areas such as AI, robotics, and mobility,” and added, ” Through this consultation, we are establishing cooperative relationships with Korean companies.” “I was able to find it,” he said.

In the Mingling Zone, which was established following last year, 105 ICT start-ups participated and worked hard to attract investment. Seo Joo-ho, CEO of Solive, a teaching aid company for babies and toddlers, said, “I was very worried before participating in the event because the field of teaching aids is limited, but we arranged six meetings,” and added , “I want to take part next year too.”

Correspondent Lee Joo-hyeon/Hwang Dong-jin deep@hankyung.com

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