Stepping Up to the Plate: How Fujian Liancheng’s Small Baseball Scene is Hitting a Home Run for Local Industry
Liancheng, Fujian: The Largest Production Base for Baseball Sports Goods in China
Liancheng, Fujian, is the largest production base for baseball sports goods in China, with an output value of over 520 million yuan in 2023. The county has become a hub for baseball manufacturing, attracting investment from Taiwanese companies and cultivating a thriving industry.
From Scratch to Success: The Story of Taiwanese Businessmen in Liancheng
In 2006, Taiwanese businessmen Liao Fangzhou and Lin Jinsheng invested in factories in Liancheng, bringing the baseball industry to the county. With a leader, Liancheng has attracted more and more investment from Taiwanese companies, and major baseball equipment such as balls, bats, and gloves have taken root here.
Today, the Miaotai Taishang Industrial Concentration Zone in Liancheng County is home to many global leading baseball supplies OEM factories, including Hongguo (Longyan) Sports Goods, Jiuhe (Longyan) Sports Equipment and Supplies, Mudanting Sports Goods, and Xinyi Industry and Trade. Their products are mainly exported to Europe, the United States, Japan, South Korea, and other countries and regions.
Promoting “Manufacturing +” to Cultivate and Expand the Market
To cultivate and expand the market, Liancheng has relied on a relatively complete baseball industry chain and the popular baseball sport to improve the provincial baseball team’s allocation of outstanding Fujian and Taiwan talents, construction of supporting facilities, and establish an industrial cluster.
The county has introduced 11 relevant measures to attract investment and companies, including setting up a service center specifically responsible for matters related to cross-strait baseball industry cooperation and providing an annualized 2% interest subsidy on actual loans.
Building a Trillion-Level “Baseball +” Industrial Cluster
Industry insiders believe that the baseball industry is one of the industries with international competitive potential. The regional development represented by Liancheng has laid a good manufacturing foundation for the development of the baseball industry. In the future, by cultivating baseball culture, it may be possible to create a trillion-level “baseball +” industry ecosystem.
Experts suggest that a “Strait Baseball Association” could be established to organically organize the cross-strait folk sports associations, clubs, campus teams, experts, and scholars, to help promote mainland baseball on campus and in society, and to build bridges for inter-school and regional collaboration on both sides of the strait.
Creating a Baseball Town from Scratch
Liancheng County has invested in building a “baseball town” from scratch, including hotels, healthcare, training bases, and baseball cultural exchange centers. The county has also invested in building an industrial park baseball competition training base and a new baseball field for the Cross-Strait Baseball Cultural Exchange Center.
By promoting the development of the baseball industry, Liancheng aims to create a thriving economy and a unique cultural identity. With its rich resources, favorable policies, and strong industry foundation, Liancheng is poised to become a leading player in the global baseball industry.

