Streamer Isaiah Turner builds audience reacting to electronic music tracks

Social media streamer Isaiah Turner, known online as That Kid Zay, has built a following of over 300,000 users by recording himself reacting to electronic music tracks for the first time from his room in Inglewood, California, Groove reported on October 14, 2026.

Building a Community Through Spontaneous Music Discovery

Turner films short videos featuring himself listening to music recommendations left in his Instagram and Twitch comment sections. His setup relies on simple props, including a click-action lighter to signal when a track is particularly engaging. Groove reported that his daily routine involves reviewing follower suggestions and recording up to eight videos per day.

Ich wollte einfach sehen, was passieren.

That Kid Zay

The 22-year-old creator initially started his channel on TikTok before moving to Instagram and Twitch, posting an early reaction to a Slipknot album that quickly gained 50,000 views. While his early content featured heavy rock and American sports apparel, his focus has shifted toward electronic music genres suggested by his audience.

Exploring Underground Electronic Music Genres

Turner’s content regularly introduces classic and underground electronic tracks to viewers who might otherwise miss them. Among his favorite tracks are DJ Rolando’s Knights Of The Jaguar and works by Claro Intelecto, Mala, and other UK bass artists, Groove reported.

Artists and producers within the electronic music community actively participate in his comment sections, with producer Om Unit regularly contributing recommendations.

Monetization Plans and Future Streaming Formats

While Turner has largely avoided commercializing his platform to maintain authenticity, he has discussed potential expansion into dedicated YouTube streaming. Copyright restrictions on video streaming platforms present a technical hurdle for playing copyrighted tracks live, but he intends to transition into streaming formats.

He has also considered selective brand partnerships with music-related companies, provided the collaborations remain organic and fun. Meanwhile, Turner continues to balance his daily recording schedule with chess streams on Twitch, maintaining an audience that primarily spans the 25 to 34 age demographic.