Streaming vs. TV: The Official Shift
News Context
At a glance
- Americans are increasingly turning to streaming services for their television entertainment.
- The trend toward streaming is expected to continue as more content becomes available on demand.
Streaming TV Takes Top Role, Surpassing Cable in may
Updated June 17, 2025
Americans are increasingly turning to streaming services for their television entertainment. In May, streaming platforms accounted for more viewing hours than cable and broadcast networks combined, according to Nielsen.This marks the first time streaming has held the top spot for a full month, signaling a notable shift in how people consume television.
What’s next
The trend toward streaming is expected to continue as more content becomes available on demand. The role of customary cable and network television may further diminish as consumers embrace the flexibility and variety offered by streaming services.
