Streetball’s Rise: Creators & The Future of Basketball
- For many,the dream of playing in the NBA remains just that—a dream.
- weaver, along with co-founder D'Vonte Friga, envisions TNC as a platform where players compete head-to-head for cash prizes, reminiscent of cage fighting.
- Weaver's journey began with ballislife and later The Wild Hunt, filming five-on-five basketball videos in local parks.
The Next Chapter (TNC) is redefining streetball, launching a dynamic 1v1 basketball league poised to reshape the game. Co-founded by Scotty Weaver and D’Vonte friga, TNC spotlights raw talent and offers a fresh career avenue.This innovative format pits players head-to-head, creating electrifying matchups and a platform for streetballers to gain recognition. The league’s approach mirrors the UFC’s star-building strategy,emphasizing personality and skill. News Directory 3 recognizes TNC’s ambitious vision, particularly its upcoming one-on-one showdown between Lance Stephenson and Michael Beasley. With free content and a new pay-per-view model on the horizon,discover what’s next for this rapidly evolving basketball landscape.
The Next Chapter: Streetball League Elevates 1v1 Basketball
Updated June 12,2025
For many,the dream of playing in the NBA remains just that—a dream. Scotty Weaver, a former college player and now a basketball content creator, is looking to change the game with The Next Chapter (TNC), a 1v1 basketball league showcasing dynamic streetball talent.
weaver, along with co-founder D’Vonte Friga, envisions TNC as a platform where players compete head-to-head for cash prizes, reminiscent of cage fighting. This innovative approach aims to provide recognition often absent in overseas or semi-pro leagues.
Weaver’s journey began with ballislife and later The Wild Hunt, filming five-on-five basketball videos in local parks. The challenge, however, was consistently compensating the players.
The solution? One-on-one matches after the main event. “when that video comes out, we’ll post it as the next chapter — and whatever it generates will be how we pay you,” Weaver said. This model incentivized players to perform and entertain, leading to better content.
Featured players like Lah Moon gained popularity, but it was Nasir Core who truly stood out. Core’s dominance paved the way for The Next chapter,compensating players based on video performance. “Season one did great,” Weaver said. “Players started to see how much money they could make on this.”
What started as a side hustle has evolved into a potential career path for streetball creators. “We just paid attention to what people wanted to watch,” Weaver said, emphasizing the league’s focus on marketable one-on-one matchups while remaining open to other formats.
Friga, a YouTube creator with over a million followers, sees TNC’s marketing strategy as similar to that of Vince McMahon and Dana White, building stars by highlighting unique personalities and skills.
“We’re trying to build the UFC of one-on-one basketball,” friga said, pointing to players like J Lew, dubbed “the internet’s shiftiest hooper,” and NAS, known for his dominant wins. Moon’s unique style even led to NBA 2K capturing his crossover move.
TNC is experimenting with a new format on June 6,featuring a one-on-one showdown between former NBA players Lance Stephenson and Michael Beasley for $100,000. This event will conclude Season 2, which built anticipation through 20 episodes of the pros coaching opposing squads.
The event will be available via pay-per-view, a bold move for a league accustomed to free content.Weaver is confident fans will see the value. “I think it’s about proving to your audience that when you ask them to spend their money, there has to be a clear sense of value,” he said.
Weaver estimates that 95% of TNC content will remain free, with roughly 5% behind a paywall.
“We’re trying to build the UFC of one-on-one basketball,” Friga said.
What’s next
While others have explored the 1v1 basketball space, The Next Chapter is building its path from the ground up. “Unlike Tracy’s league, we don’t need to be something big right away,” Friga said. “What we’re building is completely different, and I believe it has the potential to become a billion-dollar industry.”