Super Bowl LX Set to Showcase Growing Latino Presence in the NFL
– San Francisco is buzzing with anticipation as it prepares to host Super Bowl LX, a matchup between the New England Patriots and the Seattle Seahawks at Levi’s Stadium in Santa Clara, California. The game, set to kick off at , is already being hailed as potentially the “most Latino Super Bowl” in history, with five Latino players slated to participate.
The presence of Latino athletes on the field reflects a growing trend within the NFL, and the league is actively recognizing and celebrating this increasing diversity. Ahead of the game, the NFL and the Hispanic Heritage Foundation (HHF) announced the national winners of the third annual NFL Latino Youth Honors presented by Procter & Gamble.
Edward Jordan IV of Jacksonville, Florida, and Isabella Jubrey of Windsor, Connecticut, were named the top honorees for the 2025 season. The NFL Latino Youth Honors recognize high school seniors who excel not only in athletics and academics but also demonstrate a commitment to Latino culture and community engagement.
“Eddie and Isa represent the very best of our game and our communities,” said Marissa Solis, NFL Senior Vice President of Global Brand & Consumer Marketing. “Their dedication as student-athletes and leaders reflects the power of opportunity and the promise of Latino youth. We are proud to partner with the Hispanic Heritage Foundation and Procter & Gamble to celebrate their achievements and inspire the next generation.”
Edward “Eddie” Jordan IV, nominated by the Jacksonville Jaguars, is a standout quarterback at Beachside High School, maintaining a 3.94 GPA while leading his team. He proudly embraces his Cuban heritage, instilled by his mother who immigrated to the U.S. As a baby, and incorporates his family’s traditions and values into all aspects of his life.
Isabella Jubrey was also recognized for her achievements. Details regarding her athletic and academic accomplishments were not immediately available, but the award underscores the NFL’s commitment to recognizing Latino excellence in both male and female athletes.
Super Bowl LX is a rematch of the 2015 championship game, where the Patriots defeated the Seahawks 28-24 after a controversial interception at the goal line. This year’s game features a new generation of quarterbacks, with 23-year-old Drake Maye leading the Patriots and 28-year-old Sam Darnold at the helm for the Seahawks. Notably, both teams are led by head coaches – Mike Vrabel for the Patriots and Mike Macdonald for the Seahawks – who are in their first or second season with their respective teams.
Fans can watch the game nationally on NBC, Telemundo, and Universo, as well as through various streaming services including Peacock, NFL+, Hulu + Live TV, DIRECTV, and YouTube TV. The atmosphere in San Francisco is already electric, with fans flocking to the city to experience the excitement surrounding Super Bowl LX. The game promises to be a celebration of football, athleticism, and the growing influence of the Latino community within the NFL.
The event also highlights the NFL’s expanding global reach, fueled in part by its growing Hispanic fanbase, particularly within the 49ers’ market. The league’s efforts to connect with and celebrate Latino communities are evident in initiatives like the NFL Latino Youth Honors, signaling a continued commitment to diversity and inclusion.
