Supreme Set to Expand with New Store in Seoul, South Korea
High-End Shopping Area in Gangnam District to be Home of 15th Supreme Store
In a much-anticipated move, iconic streetwear brand Supreme is gearing up to open its latest flagship store in Seoul, South Korea. While rumors about this expansion have circulated for some time, no specific details had been confirmed until now. According to intelligence account @le.syndrome, a four-story building on Apgujeong Rodeo Street in the upscale Gangnam District is nearing completion and is poised to become the new home of Supreme’s South Korean store.
Renowned for its fashion-forward atmosphere, Apgujeong Rodeo Street is a thriving hub of luxury brands, high-end boutiques, trendy cafes, and world-class restaurants. If the reports hold true, this eagerly anticipated location will mark Supreme’s 15th store worldwide and is slated to open its doors in mid-August, just in time for the highly anticipated autumn and winter series of 2023. The exact opening date has been set for August 19.
However, it’s worth noting that @le.syndrome’s account also revealed that Supreme’s founder, James Jebbia, has no immediate plans to visit South Korea. Moreover, while parent company VF is reportedly considering opening a second Supreme store in the country in 2024, this has yet to be officially confirmed. As the speculation continues, enthusiasts and fashion aficionados are advised to stay tuned for further updates on this groundbreaking development.
Although the news that Supreme will expand its new base in Seoul, South Korea has been rumored for a long time, it has not been made public at a specific time. According to the intelligence account @le.syndrome, a 4-story building on Apgujeong Rodeo Street in Gangnam District, Seoul is about to be completed, which appears to be the location of a Supreme store.
This location is a very popular high-end shopping area in the Gangnam District, gathering many fashion and high-end brands, boutiques, cafes and restaurants. If the news is true, this will be the 15th Supreme store in the world, and it is expected to open in mid-August before the start of the autumn and winter series 2023. The exact date is set on August 19.
@le.syndrome also mentioned that current founder James Jebbia has no plans to visit South Korea, and parent company VF plans to open a second new Supreme store in South Korea in 2024, but it has not been officially confirmed. Interested readers may wish to continue to pay attention.
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