Sushizanmai to Open First Hong Kong Store in Tsim Sha Tsui

Japanese revolving sushi chain Sushi Zanmai is expanding its footprint to Hong Kong, selecting Tsim Sha Tsui for the location of its first local branch, according to reporting by Ming Pao Daily News on September 7, 2026.

The incoming restaurant introduces fresh competitive pressure to Hong Kong’s mass-market dining sector, where Tokyo-based rival Sushiro already maintains an extensive network of outlets. Industry watchers note that the arrival of Sushi Zanmai brings another heavyweight operator into the city’s crowded conveyor-belt sushi segment.

Details regarding the exact launch timeline, floor space, and seating capacity for the Tsim Sha Tsui restaurant remain pending as the company finalizes its entry strategy. The brand operates numerous locations across Japan, known widely for its founder Kiyoshi Kimura and high-profile participation in annual Tokyo seafood auctions.

Consumer response in Hong Kong is expected to test the brand’s ability to challenge established market leaders in prime retail districts. Commercial property leasing patterns in Tsim Sha Tsui have increasingly favored experiential food and beverage tenants as landlords adjust to shifting retail demand.