The battle of bank credit cards has shifted to wealth management customers. Taishin Bank, a subsidiary of Taishin Financial (2887-TW), announced today (27) that it will launch the top-level “Jofu Card” with an annual fee of 25,000 yuan to attack the VVIP level with assets of more than 30 million yuan For high-end customers, general manager Shang Ruiqiang said that Taishin Bank’s credit card spectrum “doesn’t drop any of them” from small white people to high-net-worth customers, and wants to provide customers with the best benefits of different groups, such as this Zhuo Fu card. This is the best card among products of the same level, and customers need to swipe without thinking.
Taishin Bank launched the Unlimited Wealth Card 6 years ago. Customers with assets of more than one million yuan can apply for it So far, there are nearly 30,000 cards. General Manager Shang Ruiqiang said that after the epidemic, holders cards of the Unlimited Wealth Card can enjoy a high quality of life Experience is more willing to invest Through data and feedback from front line experts, Fortune Unlimited Card holders are found to spend 20 times more on insurance fees than ordinary credit cards , and then overseas and airline travel expenditure which is 5 times higher, and food and drink consumption Also as high as 3 times.
Shang Ruiqiang further noted that Taishin Bank has about 300,000 wealth management customers with more than a million yuan in wealth management, with an asset size (AUM) of 1.5 trillion yuan. Because Taishin Bank’s wealth management business has three major advantages to meet various wealth management needs of customers, including Diversified goods, virtual and real channels and unique benefits, and using big data analysis to provide customized product selection, etc., so it maintains a growth rate of about 10% every year, and there are currently tens of thousands of customers with assets of 30 million yuan. Therefore, in addition to the current In addition to upgrading the Fortune Unlimited Card, an invitation-only “Excellence Unlimited Card” will be created for Private Bank members Taishin Wealth Management, Emerald and Diamond members.
The main well-known cards in the market are the American Express Platinum Card with an annual fee of 36,800 yuan or the Citi Prestige card with an annual fee of 24,000 yuan. The market’s best airport pick up or drop off up to 12 times, higher insurance rebates to 1.5%, overseas rebates to 3% unlimited cash rebates, more select Michelin, five star restaurants, and nearly 100 restaurants specialist 50% off and 15 restaurants Stay one night at the best resort hotels and get one night free. The aim is not only to accumulate the wealth of customers, but also to protect the customer’s lifestyle.
