Tariffs Impact Holiday Shopping 2023
Holiday Retail Outlook: Inflation, Inventory, and E-Commerce Trends
Table of Contents
Impact of Global Tariffs and production Costs
Consumers should anticipate a somewhat narrower selection of goods this holiday season as importers exercise greater caution in their purchasing decisions. Despite proactive inventory building by retailers, prices are rising across several key categories. Furniture costs are expected to be notably higher than in 2022, reflecting broader economic pressures.
The toy market is experiencing meaningful price increases, largely due to the majority of toys being manufactured in China. Similarly, apparel and footwear are becoming more expensive, as these goods are primarily sourced from countries like Vietnam, Bangladesh, China, and India-all of which are subject to tariffs. While retailers have increased their stock of these items, the impact of tariffs is being passed on to consumers.
The Inflation Data Gap and Potential for Increases
A significant challenge for economists and business planners is the current lack of access to Consumer Price Index (CPI) data.The Bureau of Labor Statistics (BLS), the primary source for this critical inflation information, was temporarily unavailable due to a government shutdown. This data blackout creates uncertainty in assessing the current inflationary habitat.
Once the BLS resumes operations, many anticipate a likely increase in reported inflation figures, as underlying pressures continue to build. The absence of timely data makes accurate forecasting and strategic planning considerably more challenging.
E-Commerce Continues to Gain Ground
E-commerce sales are maintaining a steady trajectory, with a slight upward trend when adjusted for seasonal variations. Historically, the fourth quarter sees a surge in online sales, and current estimates suggest that between 17.5% and 18.5% of total retail trade sales in Q4 will occur online. This reinforces the continued shift towards digital shopping channels.
