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Taylor Swift’s Concert Success in Singapore Sparks Competition with Hong Kong’s ‘Arts March’

Taylor Swift’s sixth concert in a row started in Singapore on Saturday. Not done, the Director of the Bureau of Culture, Sports and Tourism of Hong Kong, Yang Yun-hung, sent out ice cream to promote the “Arts March” to challenge the music queen. As for the reason why Taylor Swift left “Leaving Hong Kong to pursue stars”, the country’s minister had led a delegation to the United States a year ago to hold a meeting with managers and collaborate on the location and schedule. Director Yang Runxiong is clearly different.

The mystery of Taylor Swift’s death in Hong Kong has been revealed. Singaporean Minister Tang Zhenhui (right) went to the United States to make contacts. On the left is Yang Yunxiong, director of the Hong Kong Culture, Sports and Tourism Bureau. (YouTube Cultural, Sports and Tourism Bureau, Yong Teck Lim via Getty Images)

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Minister Star went to the US to meet Taylor Swift’s manager

Taylor Swift’s concert was held at the National Stadium in Singapore on Saturday night. More than 50,000 spectators came to the concert. Even Lisa, a member of Blackpinki, was seen by discerning fans as a guest. Minister for Culture, Community and Youth Singapore , Tang Zhenhui, also personally attended the concert that day. On the eve of the show, he received an exclusive interview with Channel News Asia Singapore. He did not personally state the amount of government subsidies for the concerts, but the report said “according to the reporter’s understanding” the total subsidy for the six. concerts were between US$2 million and US$3 million, and that was not a widespread rumor The market value is as high as US$2 million to US$3 million.

Hong Kong is a “city of big events”, but Taylor Swift did not choose to perform in Hong Kong. In addition to the reason that Director Yang Runxiong had “no caller”, Tang Zhenhui also revealed the details in the Straits Times. “. He personally led the delegates as early as last year. Last year the group visited Los Angeles, USA, and met with large-scale local performance operators, promotion companies and managers to look for cooperation opportunities. Tang Zhenhui pointed out that the fact: “One of the meetings was with Taylor Swift’s manager. As the manager had not announced the date of the world tour at that time, we thought it was a good opportunity to offer the manager to perform in Singapore and we expressed that. Various arrangements, dates, venues etc. that Singapore can do.”

Taylor Swift pulled out all the stops at her world tour concert stop in Singapore. (Ashok Kumar/TAS24/Getty Images for TAS Rights Management) (Ashok Kumar/TAS24 via Getty Images)

Taylor Swift pulled out all the stops at her world tour concert stop in Singapore. (Ashok Kumar/TAS24/Getty Images for TAS Rights Management) (Ashok Kumar/TAS24 via Getty Images)

At a stop in Singapore on Taylor Swift’s world tour, she tried her best and interacted with fans. (Ashok Kumar/TAS24/Getty Images for TAS Rights Management) (Ashok Kumar/TAS24 via Getty Images)

“Other countries have performers worried about cancellation”

Tang Zhenhui, after he returned to China, continued that he instructed the team to implement the plan, and they followed through. In the end, the two parties signed an agreement in May 2023, and it was officially announced in the month of June. A total of around 300,000 tickets were sold for the six performances, and the market estimated that it brought US$500 million in revenue to Singapore’s tourism industry.

In addition, Tang Zhenhui noted in an interview with Singapore’s “Lianhe Zaobao” that Taylor Swift’s team cares most about the first-class venue and making the audience feel comfortable. The venue can allow the event to take place safely. As for Singapore’s advantages, Tang Zhenhui believes that the country’s stable social and political environment has played an important role in striving to hold large-scale events, especially the recent “events in some other countries” that have made performance teams worry about the concerts could be. Singapore has a stable environment, which is considered very reliable, and has clear terms of cooperation, which gives the organizers a guarantee and confidence.

Outsiders say that Singapore has a clean environment, but it feels “boring” when traveling. Tang Zhenhui said that this statement is unfair. (Then Chih Wey/Xinhua via Getty Images) (Xinhua News Agency via Getty Images)

“Art March” hopes to promote a literary and artistic atmosphere

Hong Kong people’s impression of Singapore is that the environment is clean, but they find it unattractive and “boring” when travelling. Tang Zhenhui said that this statement is unfair: “We can prove that we can do it very well, very clean, very efficient, everything can be done. It can be great even if it operates normally.”

Taylor Swift performed in Singapore in March, and the Commissioner of Hong Kong, Yeung Yun-hung, did not dare to neglect it. During the “Art March”, he organized free ice cream and free rides on trams and the Star Ferry. was the first time that the center used the “Art March” brand for series promotion. Cultural and artistic events organized, funded or supported by the government allow citizens and tourists to have a deeper and greater impression and experience Immerse yourself in the culture and artistic atmosphere of Hong Kong every March.

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