TCL Appoints Eileen Gu as Global Brand Ambassador
- TCL, a global technology company founded in 1981, has appointed freestyle skier Eileen Gu as its Global Brand Ambassador.
- "I'm thrilled to take on this exciting new role as Global Brand Ambassador for Team TCL," Gu stated.
- gu's ambassadorship aligns with TCL's "TCLforHer" initiative, a platform dedicated to advancing women's visibility and empowerment through technology and culture.
TCL Enlists Olympic Champion Eileen Gu to Inspire Greatness as Global Brand Ambassador
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A Champion’s Partnership
TCL, a global technology company founded in 1981, has appointed freestyle skier Eileen Gu as its Global Brand Ambassador. The announcement, made today, August 18, 2025, signifies TCL’s deepened commitment to the Olympic Movement as a Worldwide Olympic Partner.Gu, who at 18 became the youngest Olympic champion in freestyle skiing and the first to win three medals at a single Winter Olympic Games, embodies TCL’s motto, “Inspire Greatness.”
“I’m thrilled to take on this exciting new role as Global Brand Ambassador for Team TCL,” Gu stated. “TCL shares in the mission to change the world through passion and courage. Every time I hit the slopes, I push myself in the pursuit of progress.TCL shows the same attitude with its fearless vision and bold innovations. With the olympic Winter Games Milano Cortina 2026 approaching, I look forward to celebrating every moment of aspiration and triumph with TCL.”
Empowering Women Through Technology
gu’s ambassadorship aligns with TCL’s ”TCLforHer” initiative, a platform dedicated to advancing women’s visibility and empowerment through technology and culture. Through this initiative, TCL has already provided funding for female-focused programs and educational initiatives, supporting over 2,000 young women.Wei Xue,Vice President and ESG Director of TCL Technology,and Chairman of the TCL Charity Foundation,emphasized Gu’s role,stating,”Eileen Gu is an athlete who pushes boundaries. Her spirit and passion align with our vision to empower more women to achieve unusual lives. TCL looks forward to building on our collaboration as we work towards next year’s Winter Olympics.”
Expanding olympic Partnership
TCL’s partnership with the International Olympic Committee (IOC) was formalized in February, designating TCL as a Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and home Appliances category. This commitment was further recognized in June with TCL’s inclusion on the Donor’s Wall at the Olympic Museum in Lausanne,Switzerland,marked by the unveiling of a commemorative stone.To celebrate olympic Day, TCL launched a global campaign featuring the Urban Theory Dance Crew, with performances at Milan Cathedral and the TCL Chinese Theater in Hollywood, Los Angeles, symbolically linking two Olympic host cities.
looking Ahead to Milano Cortina 2026
Building on a 30-year legacy in sports, TCL is preparing to leverage its technology to enhance the experiance for both athletes and fans at the Olympic Winter Games Milano Cortina 2026. Plans include providing cutting-edge digital displays to bring the Games to a global audience, supplying home appliances to Olympic Villages, and launching the “Athlete Moments” platform to facilitate connections between competitors and their loved ones. With 46 R&D centers and 38 manufacturing bases across more than 160 countries and regions,TCL is positioned as a leading global smart technology brand.