TCL, a⁣ global technology ⁤leader, has announced a partnership with freestyle skiing sensation Eileen⁣ Gu as its new Global Brand Ambassador. This collaboration underscores TCL’s dedication to the Olympic⁣ Movement as‍ a ⁤Worldwide ⁣Olympic ‍Partner.

Gu,who achieved the historic feat of becoming the youngest Olympic champion in ⁢freestyle skiing ⁤at ⁣18 ⁣and the first to win⁤ three medals at a⁤ single winter Olympics,embodies TCL’s core philosophy of “Inspire Greatness.”

“I’m thrilled to take ‍on this exciting new role as Global Brand Ambassador for Team TCL,” said Gu. ⁣”TCL shares in the mission to⁣ change the world through passion and courage. Every time I hit the slopes,I push myself in the pursuit of progress. TCL shows the same attitude with its fearless vision and bold innovations.With⁣ the Olympic Winter Games Milano Cortina 2026 approaching, I‍ look forward to celebrating every moment of aspiration and triumph with TCL.”
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This partnership extends beyond athletic endorsement. It aligns with TCL’s “TCLforHer” initiative,a program‍ dedicated to advancing women’s empowerment through technology and cultural support. TCL has already invested in⁢ female-focused programs, supporting ⁤over‍ 2,000 young women through educational initiatives.

⁤ “Eileen ⁣Gu is an athlete who pushes boundaries,” stated Wei Xue, Vice President and ESG Director of TCL Technology, and Chairman of the TCL Charity Foundation. “Her spirit and passion align⁢ with our vision to empower more women to achieve⁢ extraordinary lives. ‍TCL looks forward to building on ⁢our collaboration as we work towards next year’s Winter Olympics.”

TCL’s commitment to the Olympic Games ⁤was ⁢further⁣ solidified‍ in February with a worldwide Olympic and paralympic Partnership with the International Olympic Committee (IOC). This was recognized in June with the addition of TCL to the donor’s Wall at the ‍Olympic Museum in Lausanne, Switzerland, ⁣marked by a commemorative stone unveiling.