A British brand consulting company estimates that Thailand is among the top 40 soft power companies in the world. One position better than the previous year, with 44.8 points, with a total value of 18.1 trillion, while the United States is in 1st place.
Issara News Agency (www.isranews.org) reports that Brand Finance, a British company that provides an independent global brand value consulting service, With offices in more than 20 countries around the world. A soft power index has been created for different countries. Thailand was found to be ranked 40th in 2024 from 2023 where Thailand was found to be ranked 41st. Thailand received a score of 44.8 points with a soft power value of 505.4 billion US dollars. (18,120,676,360,000 baht)
For other countries in Southeast Asia or ASEAN, Singapore was found to be the highest ranked in the region. In the soft power rankings, Malaysia is 35, Indonesia is 45, the Philippines is 52, Vietnam is 53, Brunei is 107, and Cambodia is 107. In 112th, Laos is 134, Myanmar is 136, Timor-Leste is 175.
In terms of ranking other countries on a global scale, the United States was found to be the number 1 country in the world in terms of soft power. With a score of 78.8, Kiribati has the lowest soft power ranking in the world. He was ranked 193 with a score of just 21.9 points.
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