If you look at Thailand, the production of “Y Series” has been pleasing to the audience. Thailand must be on the top list. because it is one of the areas where secondary trends become the main trend in the world stage When the content of a male-male-male couple likes the audience, Kantana-Ai Chee Yi-9-page production therefore riding the wave of content production in the market
If you look at Thailand, the production of “Y Series” has been pleasing to the audience. Thailand must be on the top list. because it is one of the areas where secondary trends become the main trend in the world stage When the content of a male-male-male couple likes the audience, Kantana-Ai Chee Yi-9-page production therefore riding the wave of content production in the market
When many countries compete to announce the supremacy of Soft Power, pulling various strengths to contend with each other, for example, South Korea sends K-Pop trends to shake the world through a series of food, food, music, and “Thai” with 5F, both food (Food), fashion (Fashion). Festivals, Fighting, and Film
But on the other hand, other content producers would like to serve “Y Series” Or a drama that presents the story of “boys love boys” entering the market until it creates a ripple effect that draws the attention of other countries equally.
The latest 3 partners are Kantana Group, online content viewing platform (OTT), Ai Chee Yi, and 9 pages production. “Chek Out That Night With Mr. North Star” enter viewer
Sasikorn Chanset President of Kantana Group Public Company Limited revealed that Series Y is one of the content that attracts viewers, unlike the series. Other dramas Whether it’s adventure, drama or comedy, but admit that over the years The current Y series is strong. Until Kantana, who has been in the entertainment industry for more than 70 years, had to jump into the trend.
Each year, Kantana creates a lot of content. There are only about 12-13 dramas, but the series Y just started last year. Seeing the market opportunity this year, the company plans to produce 2 more series Y series, the first of which has already aired.
Y series is one of the soft powers in Thailand. And overseas markets, Korea, Japan, OTT platforms pay more attention. We used to look at this trend, how long will this trend last? But until now, I still find that the audience has needs, asking for them.”
Besides the Y series, 2022 is the year of Kantana. will continue to penetrate the business welcome to the opening of the country The situation of covids eased from 2 years ago, many plans had to be halted. Not even to celebrate the 70th anniversary of the organization, the game will continue to produce content and production. Which generates more than 50% of the company’s main revenue, but this year still has to deal with the contraction of advertising revenue. because customers save on spending budget
Contract manufacturing and production service business There is still quite a lot of work. After being interrupted by COVID-19
Phansuek Thongrob, senior director of content department Ai Qiyi, Thailand (iQiyi), said that the coronavirus situation has eased. believe that it will not affect consumer behavior in viewing content through OTT platform In the past, Ai Qiyi’s download database has reached 12 million downloads.
while consumer behaviors of content consumption are diverse. but the strengths of Aye Qi Yi is that there is a Chinese series that meets the audience’s needs. and strengthened with other content one of them is “Y Series” which the audience is more interested in, not only in Thailand but abroad Especially Asia is very fond of.
In this regard, the Y series is considered to have emerged and created a remarkable work in the world market. Compared to other countries that have begun to produce more Both South Korea, Japan, Taiwan, etc. in the past ‘Kinn Porsche The SeriesJersey’ Create success, hit No. 1 in the world market.
“Stream seriesJerseyY is also popular with viewers. At the same time, brands and services Pay attention to lead to more activities From the beginning, there may be concerns about the image. Consumers are now more open. and ready to pay for the partner We therefore stick to that trend if the seriesJerseyBroadcast Y will take the actor’s duo to a roadshow abroad.”
Worarit Ninlom The executive and director of 9 Na Production Company Limited said that the Chek Out series that night with Mr. North Dao invested more than 5 million baht, which will be broadcast via Amarin TV 34 every Saturday night at 22:30 during the of Y Moment and watch the UNCUT retrospective online version at iQIYI app and website www.iQ.com at 11:30 p.m.
Y series stream that still lingers on If the couple is very popular will increase the chances of an event as a presenter for various products to enhance marketing as well
“A very famous duo. If the event do various activities Brands will double their payouts to attract their fan base and target consumers.”
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