Apple’s highly anticipated iPhone launch event takes place every fall, but what many people may not realize is that Apple also holds events to unveil new Mac products. The last fall Mac event occurred on October 19, 2021, where Apple introduced the impressive 14-inch and 16-inch MacBook Pro models featuring the powerful M1 Pro and M1 Max chips. However, considering the recent surprise announcement of the new Apple Pencil and the progress made by Apple’s Mac line, last fall’s event may have been the most recent one.
One of the main reasons for Apple’s fall Mac events is to showcase the advancements in their M series chips. The 2021 event focused on the expanded M1 chip family, demonstrating the enhanced speed and efficiency of the MacBook Pro equipped with the new (M1) Pro and Max versions. This follows a similar pattern seen with the release of the Ultra chip at the ‘Peek Performance’ event in spring 2022. Apple’s development of its own chips gives the company more control over their release schedule and allows for tailored improvements to meet the company’s needs and market demands.
It is worth noting that both the 2020 and 2021 Mac releases took place amidst the challenges of the ongoing COVID-19 pandemic. Apple had initially planned to launch the new MacBook Pro in spring 2021, shortly after unveiling the M1 chip in November 2020. However, production delays caused by the pandemic resulted in a shift to a fall event instead.
Apple’s fall 2021 event brought significant changes to the MacBook Pro design, including thinner bezels, the removal of the Touch Bar, a larger trackpad, and the return of MagSafe and SD card slots. This major overhaul is unlikely to see further design changes in the near future, potentially eliminating the need for another event focused on showcasing new features for a few years.
Traditionally, fall might seem like an odd time for new Mac releases since many students have already purchased their hardware for the school year, and companies have completed their annual expenses. Apple sees spring and early summer as the optimal time to market Macs and iPads to students, with new releases occurring in those seasons. Additionally, the fall season is dominated by the launch of the latest iPhones and Apple Watches, allowing Apple to concentrate attention on these flagship products.
The Mac lineup has reached a stable point, and future releases may occur without the need for a dedicated fall event. Instead, Apple could opt for a simple press release to announce new Macs after the iPhone event. However, if Apple were to introduce an innovative chip, introduce a radical design, or unveil an all-new model, a fall Mac event could still be a possibility.
In conclusion, while the fall Mac event has been a regular occurrence in the past, Apple’s evolving Mac lineup and the rise of their own powerful M series chips may lead to a shift in the release strategy. As Apple continues to pioneer advancements in technology, we can expect the company to adapt its approach to cater to both market demands and their own product development goals.
Many people know that a new iPhone launch event takes place every fall. And if you’re not an avid Apple fan, you might not know this, but after the iPhone event, Apple often holds events to introduce new Mac products.
The last time Apple held a fall Mac event was on October 19, 2021, two years ago. At that time, Apple introduced the 14-inch and 16-inch MacBook Pro with the M1 Pro and M1 Max chips at an event called ‘Unleashed’. However, considering how far Apple’s Mac line has come and the fact that the company only surprisingly unveiled the new Apple Pencil on October 17 (local time), this may be the event last fall.
ⓒApple
The M series has matured
The reason Apple held its latest 2021 Mac fall event was to announce the expanded M1 chip family. The unveiling of the M1 chip was the biggest focus of the ‘One more thing’ event held in November 2020, and the 2021 event will feature a faster and more powerful version of the all-new MacBook Pro, as well as (M1) Pro and versions Max It was an opportunity to show how it provides tremendous speed and efficiency. The same was true of the Ultra chip that was introduced at the ‘Peek Performance’ event held in spring 2022.
Are you getting the idea now? First, the basic M chips were released, then the Pro and Max versions were released a few months later, and finally the Ultra chips were released. The evolution of Apple Silicon is set, and will probably stay that way for some time. Apple now has almost complete control over the evolution of its chips (except for production-related issues) and no longer has to rely on Intel’s cycles. This means that Apple can set a chip release schedule that is most appropriate for the company and the market.
At the Fall 2021 Mac event, Apple introduced the M1 Pro and M1 Max processors. ⓒApple
Additionally, it is worth noting that the 2020 and 2021 releases occurred during the COVID-19 pandemic. Apple had hoped to launch the new MacBook Pro in spring 2021, just a few months after unveiling the M1 chip in November 2020, but production delays due to the pandemic are likely to prevent it from doing so. So it seems the Mac event will be held in the fall instead.
The design is decided
Apple introduced the new 14-inch and 16-inch MacBook Pros with a new design, a new display, and new features at its fall 2021 event. The display finally got thinner bezels, the keyboard got rid of the Touch Bar and brought the F1 key returned, the trackpad got bigger, and the MagSafe and SD card slots returned. And soon the major overhaul of the MacBook Pro led to the MacBook Air. Since Apple isn’t expected to change this design anytime soon, an event to show off new features may not be necessary for another few years.
being late for class
If you think about it, fall is a strange time for new Mac releases. This is because students (whose semester starts in September in the US) have already bought hardware, and companies have already completed their annual expenses. Not many people are willing to spend more than $1,000 on holiday gifts.
Apple sees spring and early summer as the best time to market Macs (and iPads) to students. So, new Macs have been released in the last few springs, and at WWDC in June this year, the new 15-inch MacBook Air and (high-end desktop) Mac Pro were unveiled. And in August, the Apple Store’s back-to-school promotion will be held for all high school graduates going to college.
Mac Studio was unveiled at a spring 2022 event. ⓒApple
Also, fall is the season for iPhone and Apple Watch. The iPhone attracts attention for several weeks before the event, and the interest continues until the year-end shopping season. Apple would rather let the iPhone get all the attention.
Why the Mac crash event might return
In the past, new Macs were released in November (2020 model M1 Mac Mini, MacBook Air, 13-inch MacBook Pro) and December (2017 iMac Pro), but now that the Mac line has become stable, there will be no Mac releases. after the iPhone event It is likely that the launch will happen with a simple press release. At this point, the only reason Apple would hold another fall Mac event is if it had to announce an innovative chip, a radical design, or an all-new model.
editor@itworld.co.kr
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