Who is hurt by the increasing number of film withdrawals? Expert: The cost of publicity and distribution is not recoverable before withdrawal
According to the news on May 7, the Weibo topic “Who is hurt by the increasingly frequent withdrawal of films?” sparking a heated discussion.
According to reports from many domestic media,The recently released film “Nothing Can’t Be Solved by a Hot Pot” announced its withdrawal.
Before this, during the Spring Festival, films such as “Let’s Shake the Sun Together”, “Mr. Red Carpet”, “Huang Pi: The God of Wealth Cat” and “Bajie: Under the Canopy” have successively announced their be withdrawing. from the Spring Festival stalls.
People from the industry pointed out that withdrawing the film is a helpless step unless time can be exchanged for space to have a better chance of releasing the film.
The holidays are the time when the largest number of people watch movies.If a film is withdrawn and released on another date, the competition may be less intense and the film’s schedule will increase, but the number of viewers will not have the impact of the holiday gathering.
On the other hand, the withdrawal of a film will also affect the film studio, theaters and audiences.Advertising and distribution costs cannot be recovered prior to withdrawalfor theaters that have already sold tickets and scheduled films, withdrawal of the film will result in refunds.
For filmmakers, film content needs to enhance their core competitiveness and strive for excellence.
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Editor in charge: Zhenting
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